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margin-left:197.45pt;
 
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margin-left:233.45pt;
 
text-indent:-9.0pt;}
 
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margin-left:269.45pt;
 
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margin-left:305.45pt;
 
text-indent:-.25in;}
 
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margin-left:341.45pt;
 
text-indent:-9.0pt;}
 
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margin-left:134.45pt;
 
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color:black;
 
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text-indent:-9.0pt;}
 
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margin-left:220.95pt;
 
text-indent:-9.0pt;}
 
@list l6:level4
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:256.95pt;
 
text-indent:-.25in;}
 
@list l6:level5
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:292.95pt;
 
text-indent:-.25in;}
 
@list l6:level6
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:328.95pt;
 
text-indent:-9.0pt;}
 
@list l6:level7
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:364.95pt;
 
text-indent:-.25in;}
 
@list l6:level8
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:400.95pt;
 
text-indent:-.25in;}
 
@list l6:level9
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:436.95pt;
 
text-indent:-9.0pt;}
 
@list l7
 
{mso-list-id:523443712;
 
mso-list-type:hybrid;
 
mso-list-template-ids:2019435302 -609876500 69271577 69271579 69271567 69271577 69271579 69271567 69271577 69271579;}
 
@list l7:level1
 
{mso-level-text:"2\.1\.%1\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:57.3pt;
 
text-indent:-.25in;
 
mso-ansi-font-weight:normal;}
 
@list l7:level2
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:93.3pt;
 
text-indent:-.25in;}
 
@list l7:level3
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:129.3pt;
 
text-indent:-9.0pt;}
 
@list l7:level4
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:165.3pt;
 
text-indent:-.25in;}
 
@list l7:level5
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:201.3pt;
 
text-indent:-.25in;}
 
@list l7:level6
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:237.3pt;
 
text-indent:-9.0pt;}
 
@list l7:level7
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:273.3pt;
 
text-indent:-.25in;}
 
@list l7:level8
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:309.3pt;
 
text-indent:-.25in;}
 
@list l7:level9
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:345.3pt;
 
text-indent:-9.0pt;}
 
@list l8
 
{mso-list-id:579797390;
 
mso-list-template-ids:1307204942;}
 
@list l8:level1
 
{mso-level-start-at:2;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:27.0pt;
 
text-indent:-27.0pt;}
 
@list l8:level2
 
{mso-level-start-at:2;
 
mso-level-text:"%1\.%2\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:27.0pt;
 
text-indent:-27.0pt;
 
mso-ansi-font-style:normal;}
 
@list l8:level3
 
{mso-level-text:"%1\.%2\.%3\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:.5in;
 
text-indent:-.5in;
 
color:windowtext;
 
mso-ansi-font-weight:normal;}
 
@list l8:level4
 
{mso-level-text:"%1\.%2\.%3\.%4\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:.5in;
 
text-indent:-.5in;}
 
@list l8:level5
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:.75in;
 
text-indent:-.75in;}
 
@list l8:level6
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:.75in;
 
text-indent:-.75in;}
 
@list l8:level7
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.%7\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:1.0in;
 
text-indent:-1.0in;}
 
@list l8:level8
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.%7\.%8\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:1.0in;
 
text-indent:-1.0in;}
 
@list l8:level9
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.%7\.%8\.%9\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:1.25in;
 
text-indent:-1.25in;}
 
@list l9
 
{mso-list-id:613950896;
 
mso-list-type:hybrid;
 
mso-list-template-ids:-958478062 756329534 69271577 69271579 69271567 69271577 69271579 69271567 69271577 69271579;}
 
@list l9:level1
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:67.65pt;
 
text-indent:-.25in;
 
mso-ansi-font-size:12.0pt;
 
mso-bidi-font-size:12.0pt;
 
mso-ascii-font-family:"Times New Roman";
 
mso-fareast-font-family:Calibri;
 
mso-hansi-font-family:"Times New Roman";
 
mso-bidi-font-family:"Times New Roman";
 
color:windowtext;
 
mso-ansi-font-style:normal;}
 
@list l9:level2
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:103.65pt;
 
text-indent:-.25in;}
 
@list l9:level3
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:139.65pt;
 
text-indent:-9.0pt;}
 
@list l9:level4
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:175.65pt;
 
text-indent:-.25in;}
 
@list l9:level5
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:211.65pt;
 
text-indent:-.25in;}
 
@list l9:level6
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:247.65pt;
 
text-indent:-9.0pt;}
 
@list l9:level7
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:283.65pt;
 
text-indent:-.25in;}
 
@list l9:level8
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:319.65pt;
 
text-indent:-.25in;}
 
@list l9:level9
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:355.65pt;
 
text-indent:-9.0pt;}
 
@list l10
 
{mso-list-id:704722331;
 
mso-list-template-ids:-795340858;}
 
@list l10:level1
 
{mso-level-start-at:2;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:27.0pt;
 
text-indent:-27.0pt;
 
mso-ansi-font-weight:normal;}
 
@list l10:level2
 
{mso-level-text:"%1\.%2\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:45.0pt;
 
text-indent:-27.0pt;
 
mso-ansi-font-weight:bold;}
 
@list l10:level3
 
{mso-level-start-at:3;
 
mso-level-text:"%1\.%2\.%3\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:1.0in;
 
text-indent:-.5in;
 
mso-ansi-font-weight:normal;}
 
@list l10:level4
 
{mso-level-text:"%1\.%2\.%3\.%4\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:1.25in;
 
text-indent:-.5in;
 
mso-ansi-font-weight:normal;}
 
@list l10:level5
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:1.75in;
 
text-indent:-.75in;
 
mso-ansi-font-weight:normal;}
 
@list l10:level6
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:2.0in;
 
text-indent:-.75in;
 
mso-ansi-font-weight:normal;}
 
@list l10:level7
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.%7\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:2.5in;
 
text-indent:-1.0in;
 
mso-ansi-font-weight:normal;}
 
@list l10:level8
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.%7\.%8\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:2.75in;
 
text-indent:-1.0in;
 
mso-ansi-font-weight:normal;}
 
@list l10:level9
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.%7\.%8\.%9\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:3.25in;
 
text-indent:-1.25in;
 
mso-ansi-font-weight:normal;}
 
@list l11
 
{mso-list-id:717973194;
 
mso-list-type:hybrid;
 
mso-list-template-ids:2025511372 1785777538 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;}
 
@list l11:level1
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:53.45pt;
 
text-indent:-.25in;
 
mso-ansi-font-weight:normal;}
 
@list l11:level2
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:89.45pt;
 
text-indent:-.25in;}
 
@list l11:level3
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:125.45pt;
 
text-indent:-9.0pt;}
 
@list l11:level4
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:161.45pt;
 
text-indent:-.25in;}
 
@list l11:level5
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:197.45pt;
 
text-indent:-.25in;}
 
@list l11:level6
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:233.45pt;
 
text-indent:-9.0pt;}
 
@list l11:level7
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:269.45pt;
 
text-indent:-.25in;}
 
@list l11:level8
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:305.45pt;
 
text-indent:-.25in;}
 
@list l11:level9
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:341.45pt;
 
text-indent:-9.0pt;}
 
@list l12
 
{mso-list-id:736243140;
 
mso-list-type:hybrid;
 
mso-list-template-ids:31872860 -1079505812 69271577 69271579 69271567 69271577 69271579 69271567 69271577 69271579;}
 
@list l12:level1
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:134.45pt;
 
text-indent:-.25in;
 
mso-ansi-font-size:12.0pt;
 
color:black;
 
mso-ansi-font-weight:normal;}
 
@list l12:level2
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l12:level3
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
text-indent:-9.0pt;}
 
@list l12:level4
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l12:level5
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l12:level6
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
text-indent:-9.0pt;}
 
@list l12:level7
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l12:level8
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l12:level9
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
text-indent:-9.0pt;}
 
@list l13
 
{mso-list-id:794253530;
 
mso-list-type:hybrid;
 
mso-list-template-ids:-729915648 -1079505812 69271577 69271579 69271567 69271577 69271579 69271567 69271577 69271579;}
 
@list l13:level1
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:134.45pt;
 
text-indent:-.25in;
 
mso-ansi-font-size:12.0pt;
 
color:black;
 
mso-ansi-font-weight:normal;}
 
@list l13:level2
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l13:level3
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
text-indent:-9.0pt;}
 
@list l13:level4
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l13:level5
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l13:level6
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
text-indent:-9.0pt;}
 
@list l13:level7
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l13:level8
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l13:level9
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
text-indent:-9.0pt;}
 
@list l14
 
{mso-list-id:952901650;
 
mso-list-type:hybrid;
 
mso-list-template-ids:563616432 1438570580 69271577 69271579 69271567 69271577 69271579 69271567 69271577 69271579;}
 
@list l14:level1
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:71.45pt;
 
text-indent:-.25in;
 
mso-ansi-font-weight:normal;}
 
@list l14:level2
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:107.45pt;
 
text-indent:-.25in;}
 
@list l14:level3
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:143.45pt;
 
text-indent:-9.0pt;}
 
@list l14:level4
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:179.45pt;
 
text-indent:-.25in;}
 
@list l14:level5
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:215.45pt;
 
text-indent:-.25in;}
 
@list l14:level6
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:251.45pt;
 
text-indent:-9.0pt;}
 
@list l14:level7
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:287.45pt;
 
text-indent:-.25in;}
 
@list l14:level8
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:323.45pt;
 
text-indent:-.25in;}
 
@list l14:level9
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:359.45pt;
 
text-indent:-9.0pt;}
 
@list l15
 
{mso-list-id:970595362;
 
mso-list-type:hybrid;
 
mso-list-template-ids:-958478062 756329534 69271577 69271579 69271567 69271577 69271579 69271567 69271577 69271579;}
 
@list l15:level1
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:67.65pt;
 
text-indent:-.25in;
 
mso-ansi-font-size:12.0pt;
 
mso-bidi-font-size:12.0pt;
 
mso-ascii-font-family:"Times New Roman";
 
mso-fareast-font-family:Calibri;
 
mso-hansi-font-family:"Times New Roman";
 
mso-bidi-font-family:"Times New Roman";
 
color:windowtext;
 
mso-ansi-font-style:normal;}
 
@list l15:level2
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:103.65pt;
 
text-indent:-.25in;}
 
@list l15:level3
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:139.65pt;
 
text-indent:-9.0pt;}
 
@list l15:level4
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:175.65pt;
 
text-indent:-.25in;}
 
@list l15:level5
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:211.65pt;
 
text-indent:-.25in;}
 
@list l15:level6
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:247.65pt;
 
text-indent:-9.0pt;}
 
@list l15:level7
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:283.65pt;
 
text-indent:-.25in;}
 
@list l15:level8
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:319.65pt;
 
text-indent:-.25in;}
 
@list l15:level9
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:355.65pt;
 
text-indent:-9.0pt;}
 
@list l16
 
{mso-list-id:1107702549;
 
mso-list-type:hybrid;
 
mso-list-template-ids:-1756038330 -419149850 69271577 69271579 69271567 69271577 69271579 69271567 69271577 69271579;}
 
@list l16:level1
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:117.25pt;
 
text-indent:-.25in;}
 
@list l16:level2
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:153.25pt;
 
text-indent:-.25in;}
 
@list l16:level3
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:189.25pt;
 
text-indent:-9.0pt;}
 
@list l16:level4
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:225.25pt;
 
text-indent:-.25in;}
 
@list l16:level5
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:261.25pt;
 
text-indent:-.25in;}
 
@list l16:level6
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:297.25pt;
 
text-indent:-9.0pt;}
 
@list l16:level7
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:333.25pt;
 
text-indent:-.25in;}
 
@list l16:level8
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:369.25pt;
 
text-indent:-.25in;}
 
@list l16:level9
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:405.25pt;
 
text-indent:-9.0pt;}
 
@list l17
 
{mso-list-id:1148668242;
 
mso-list-type:hybrid;
 
mso-list-template-ids:1241927636 69271553 69271555 69271557 69271553 69271555 69271557 69271553 69271555 69271557;}
 
@list l17:level1
 
{mso-level-number-format:bullet;
 
mso-level-text:\F0B7;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:1.0in;
 
text-indent:-.25in;
 
font-family:Symbol;}
 
@list l17:level2
 
{mso-level-number-format:bullet;
 
mso-level-text:o;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:1.5in;
 
text-indent:-.25in;
 
font-family:"Courier New";}
 
@list l17:level3
 
{mso-level-number-format:bullet;
 
mso-level-text:\F0A7;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:2.0in;
 
text-indent:-.25in;
 
font-family:Wingdings;}
 
@list l17:level4
 
{mso-level-number-format:bullet;
 
mso-level-text:\F0B7;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:2.5in;
 
text-indent:-.25in;
 
font-family:Symbol;}
 
@list l17:level5
 
{mso-level-number-format:bullet;
 
mso-level-text:o;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:3.0in;
 
text-indent:-.25in;
 
font-family:"Courier New";}
 
@list l17:level6
 
{mso-level-number-format:bullet;
 
mso-level-text:\F0A7;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:3.5in;
 
text-indent:-.25in;
 
font-family:Wingdings;}
 
@list l17:level7
 
{mso-level-number-format:bullet;
 
mso-level-text:\F0B7;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:4.0in;
 
text-indent:-.25in;
 
font-family:Symbol;}
 
@list l17:level8
 
{mso-level-number-format:bullet;
 
mso-level-text:o;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:4.5in;
 
text-indent:-.25in;
 
font-family:"Courier New";}
 
@list l17:level9
 
{mso-level-number-format:bullet;
 
mso-level-text:\F0A7;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:5.0in;
 
text-indent:-.25in;
 
font-family:Wingdings;}
 
@list l18
 
{mso-list-id:1189444833;
 
mso-list-template-ids:832583742;}
 
@list l18:level1
 
{mso-level-start-at:2;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:.25in;
 
text-indent:-.25in;}
 
@list l18:level2
 
{mso-level-text:"%1\.%2\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:46.35pt;
 
text-indent:-.25in;}
 
@list l18:level3
 
{mso-level-text:"%1\.%2\.%3\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:92.7pt;
 
text-indent:-.5in;}
 
@list l18:level4
 
{mso-level-text:"%1\.%2\.%3\.%4\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:121.05pt;
 
text-indent:-.5in;}
 
@list l18:level5
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:167.4pt;
 
text-indent:-.75in;}
 
@list l18:level6
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:195.75pt;
 
text-indent:-.75in;}
 
@list l18:level7
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.%7\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:242.1pt;
 
text-indent:-1.0in;}
 
@list l18:level8
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.%7\.%8\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:270.45pt;
 
text-indent:-1.0in;}
 
@list l18:level9
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.%7\.%8\.%9\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:4.4in;
 
text-indent:-1.25in;}
 
@list l19
 
{mso-list-id:1276907655;
 
mso-list-template-ids:1832189016;}
 
@list l19:level1
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:53.45pt;
 
text-indent:-.25in;
 
mso-ansi-font-size:11.0pt;
 
font-family:"Calibri",sans-serif;
 
mso-bidi-font-family:"Times New Roman";}
 
@list l19:level2
 
{mso-level-start-at:2;
 
mso-level-legal-format:yes;
 
mso-level-text:"%1\.%2\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:68.45pt;
 
text-indent:-33.0pt;
 
mso-ansi-font-weight:normal;}
 
@list l19:level3
 
{mso-level-start-at:10;
 
mso-level-legal-format:yes;
 
mso-level-text:"%1\.%2\.%3\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:71.45pt;
 
text-indent:-.5in;
 
mso-ansi-font-weight:normal;}
 
@list l19:level4
 
{mso-level-legal-format:yes;
 
mso-level-text:"%1\.%2\.%3\.%4\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:71.45pt;
 
text-indent:-.5in;
 
mso-ansi-font-weight:normal;}
 
@list l19:level5
 
{mso-level-legal-format:yes;
 
mso-level-text:"%1\.%2\.%3\.%4\.%5\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:89.45pt;
 
text-indent:-.75in;
 
mso-ansi-font-weight:normal;}
 
@list l19:level6
 
{mso-level-legal-format:yes;
 
mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:89.45pt;
 
text-indent:-.75in;
 
mso-ansi-font-weight:normal;}
 
@list l19:level7
 
{mso-level-legal-format:yes;
 
mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.%7\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:107.45pt;
 
text-indent:-1.0in;
 
mso-ansi-font-weight:normal;}
 
@list l19:level8
 
{mso-level-legal-format:yes;
 
mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.%7\.%8\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:107.45pt;
 
text-indent:-1.0in;
 
mso-ansi-font-weight:normal;}
 
@list l19:level9
 
{mso-level-legal-format:yes;
 
mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.%7\.%8\.%9\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:125.45pt;
 
text-indent:-1.25in;
 
mso-ansi-font-weight:normal;}
 
@list l20
 
{mso-list-id:1372608846;
 
mso-list-type:hybrid;
 
mso-list-template-ids:-1582659754 69271553 69271555 69271557 69271553 69271555 69271557 69271553 69271555 69271557;}
 
@list l20:level1
 
{mso-level-number-format:bullet;
 
mso-level-text:\F0B7;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:1.25in;
 
text-indent:-.25in;
 
font-family:Symbol;}
 
@list l20:level2
 
{mso-level-number-format:bullet;
 
mso-level-text:o;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:1.75in;
 
text-indent:-.25in;
 
font-family:"Courier New";}
 
@list l20:level3
 
{mso-level-number-format:bullet;
 
mso-level-text:\F0A7;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:2.25in;
 
text-indent:-.25in;
 
font-family:Wingdings;}
 
@list l20:level4
 
{mso-level-number-format:bullet;
 
mso-level-text:\F0B7;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:2.75in;
 
text-indent:-.25in;
 
font-family:Symbol;}
 
@list l20:level5
 
{mso-level-number-format:bullet;
 
mso-level-text:o;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:3.25in;
 
text-indent:-.25in;
 
font-family:"Courier New";}
 
@list l20:level6
 
{mso-level-number-format:bullet;
 
mso-level-text:\F0A7;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:3.75in;
 
text-indent:-.25in;
 
font-family:Wingdings;}
 
@list l20:level7
 
{mso-level-number-format:bullet;
 
mso-level-text:\F0B7;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:4.25in;
 
text-indent:-.25in;
 
font-family:Symbol;}
 
@list l20:level8
 
{mso-level-number-format:bullet;
 
mso-level-text:o;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:4.75in;
 
text-indent:-.25in;
 
font-family:"Courier New";}
 
@list l20:level9
 
{mso-level-number-format:bullet;
 
mso-level-text:\F0A7;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:5.25in;
 
text-indent:-.25in;
 
font-family:Wingdings;}
 
@list l21
 
{mso-list-id:1425224267;
 
mso-list-type:hybrid;
 
mso-list-template-ids:-88061748 -2126754482 69271577 69271579 69271567 69271577 69271579 69271567 69271577 69271579;}
 
@list l21:level1
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:53.5pt;
 
text-indent:-.25in;}
 
@list l21:level2
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:132.0pt;
 
text-indent:-.25in;}
 
@list l21:level3
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:168.0pt;
 
text-indent:-9.0pt;}
 
@list l21:level4
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:204.0pt;
 
text-indent:-.25in;}
 
@list l21:level5
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:240.0pt;
 
text-indent:-.25in;}
 
@list l21:level6
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:276.0pt;
 
text-indent:-9.0pt;}
 
@list l21:level7
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:312.0pt;
 
text-indent:-.25in;}
 
@list l21:level8
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:348.0pt;
 
text-indent:-.25in;}
 
@list l21:level9
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:384.0pt;
 
text-indent:-9.0pt;}
 
@list l22
 
{mso-list-id:1464810704;
 
mso-list-type:hybrid;
 
mso-list-template-ids:1010200784 771379594 1277753368 1774361702 1032473658 67698713 67698715 67698703 67698713 67698715;}
 
@list l22:level1
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:53.45pt;
 
text-indent:-.25in;
 
mso-ansi-font-weight:normal;}
 
@list l22:level2
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:89.45pt;
 
text-indent:-.25in;
 
mso-ansi-font-weight:normal;}
 
@list l22:level3
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:134.45pt;
 
text-indent:-.25in;
 
mso-ansi-font-size:12.0pt;
 
font-family:"Times New Roman",serif;
 
color:black;
 
mso-ansi-font-weight:normal;
 
mso-ansi-font-style:normal;}
 
@list l22:level4
 
{mso-level-start-at:2;
 
mso-level-number-format:alpha-upper;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:161.45pt;
 
text-indent:-.25in;}
 
@list l22:level5
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:197.45pt;
 
text-indent:-.25in;}
 
@list l22:level6
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:233.45pt;
 
text-indent:-9.0pt;}
 
@list l22:level7
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:269.45pt;
 
text-indent:-.25in;}
 
@list l22:level8
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:305.45pt;
 
text-indent:-.25in;}
 
@list l22:level9
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:341.45pt;
 
text-indent:-9.0pt;}
 
@list l23
 
{mso-list-id:1538540405;
 
mso-list-template-ids:947279956;}
 
@list l23:level1
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:.5in;
 
mso-level-number-position:left;
 
text-indent:-.25in;
 
mso-ascii-font-family:"Times New Roman";
 
mso-fareast-font-family:"Times New Roman";
 
mso-hansi-font-family:"Times New Roman";
 
mso-bidi-font-family:"Times New Roman";}
 
@list l23:level2
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:1.0in;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l23:level3
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:1.5in;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l23:level4
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:2.0in;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l23:level5
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:2.5in;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l23:level6
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:3.0in;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l23:level7
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:3.5in;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l23:level8
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:4.0in;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l23:level9
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:4.5in;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l24
 
{mso-list-id:1624145252;
 
mso-list-type:hybrid;
 
mso-list-template-ids:1427792232 1988290310 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;}
 
@list l24:level1
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:103.05pt;
 
text-indent:-.25in;}
 
@list l24:level2
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:139.05pt;
 
text-indent:-.25in;}
 
@list l24:level3
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:175.05pt;
 
text-indent:-9.0pt;}
 
@list l24:level4
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:211.05pt;
 
text-indent:-.25in;}
 
@list l24:level5
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:247.05pt;
 
text-indent:-.25in;}
 
@list l24:level6
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:283.05pt;
 
text-indent:-9.0pt;}
 
@list l24:level7
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:319.05pt;
 
text-indent:-.25in;}
 
@list l24:level8
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:355.05pt;
 
text-indent:-.25in;}
 
@list l24:level9
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:391.05pt;
 
text-indent:-9.0pt;}
 
@list l25
 
{mso-list-id:1686443062;
 
mso-list-type:hybrid;
 
mso-list-template-ids:362418724 -2050737646 69271577 69271579 69271567 69271577 69271579 69271567 69271577 69271579;}
 
@list l25:level1
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;
 
mso-ansi-font-size:11.5pt;
 
mso-ansi-font-weight:normal;
 
mso-ansi-font-style:normal;}
 
@list l25:level2
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l25:level3
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
text-indent:-9.0pt;}
 
@list l25:level4
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l25:level5
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l25:level6
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
text-indent:-9.0pt;}
 
@list l25:level7
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l25:level8
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l25:level9
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
text-indent:-9.0pt;}
 
@list l26
 
{mso-list-id:1766920972;
 
mso-list-template-ids:-720108598;}
 
@list l26:level1
 
{mso-level-tab-stop:.5in;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l26:level2
 
{mso-level-tab-stop:1.0in;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l26:level3
 
{mso-level-tab-stop:1.5in;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l26:level4
 
{mso-level-tab-stop:2.0in;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l26:level5
 
{mso-level-tab-stop:2.5in;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l26:level6
 
{mso-level-tab-stop:3.0in;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l26:level7
 
{mso-level-tab-stop:3.5in;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l26:level8
 
{mso-level-tab-stop:4.0in;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l26:level9
 
{mso-level-tab-stop:4.5in;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l27
 
{mso-list-id:1878463688;
 
mso-list-type:hybrid;
 
mso-list-template-ids:-1719100910 675078896 69271577 69271579 69271567 69271577 69271579 69271567 69271577 69271579;}
 
@list l27:level1
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:46.35pt;
 
text-indent:-.25in;
 
mso-ansi-font-weight:normal;}
 
@list l27:level2
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:82.35pt;
 
text-indent:-.25in;}
 
@list l27:level3
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:118.35pt;
 
text-indent:-9.0pt;}
 
@list l27:level4
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:154.35pt;
 
text-indent:-.25in;}
 
@list l27:level5
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:190.35pt;
 
text-indent:-.25in;}
 
@list l27:level6
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:226.35pt;
 
text-indent:-9.0pt;}
 
@list l27:level7
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:262.35pt;
 
text-indent:-.25in;}
 
@list l27:level8
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:298.35pt;
 
text-indent:-.25in;}
 
@list l27:level9
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:334.35pt;
 
text-indent:-9.0pt;}
 
@list l28
 
{mso-list-id:1925601031;
 
mso-list-type:hybrid;
 
mso-list-template-ids:-396971296 67698703 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;}
 
@list l28:level1
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l28:level2
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l28:level3
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
text-indent:-9.0pt;}
 
@list l28:level4
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l28:level5
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l28:level6
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
text-indent:-9.0pt;}
 
@list l28:level7
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l28:level8
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
text-indent:-.25in;}
 
@list l28:level9
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
text-indent:-9.0pt;}
 
@list l29
 
{mso-list-id:1940216331;
 
mso-list-type:hybrid;
 
mso-list-template-ids:1871189012 -897042134 67698713 67698715 67698703 67698713 67698715 67698703 67698713 67698715;}
 
@list l29:level1
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:96.0pt;
 
text-indent:-.25in;}
 
@list l29:level2
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:132.0pt;
 
text-indent:-.25in;}
 
@list l29:level3
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:168.0pt;
 
text-indent:-9.0pt;}
 
@list l29:level4
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:204.0pt;
 
text-indent:-.25in;}
 
@list l29:level5
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:240.0pt;
 
text-indent:-.25in;}
 
@list l29:level6
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:276.0pt;
 
text-indent:-9.0pt;}
 
@list l29:level7
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:312.0pt;
 
text-indent:-.25in;}
 
@list l29:level8
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:348.0pt;
 
text-indent:-.25in;}
 
@list l29:level9
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:384.0pt;
 
text-indent:-9.0pt;}
 
@list l30
 
{mso-list-id:1990665184;
 
mso-list-template-ids:691824064;}
 
@list l30:level1
 
{mso-level-start-at:2;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:27.0pt;
 
text-indent:-27.0pt;}
 
@list l30:level2
 
{mso-level-start-at:2;
 
mso-level-text:"%1\.%2\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:27.0pt;
 
text-indent:-27.0pt;
 
mso-ansi-font-style:normal;}
 
@list l30:level3
 
{mso-level-text:"%1\.%2\.%3\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:.5in;
 
text-indent:-.5in;
 
color:windowtext;
 
mso-ansi-font-weight:normal;
 
mso-ansi-font-style:normal;}
 
@list l30:level4
 
{mso-level-text:"%1\.%2\.%3\.%4\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:.5in;
 
text-indent:-.5in;}
 
@list l30:level5
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:.75in;
 
text-indent:-.75in;}
 
@list l30:level6
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:.75in;
 
text-indent:-.75in;}
 
@list l30:level7
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.%7\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:1.0in;
 
text-indent:-1.0in;}
 
@list l30:level8
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.%7\.%8\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:1.0in;
 
text-indent:-1.0in;}
 
@list l30:level9
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.%7\.%8\.%9\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:1.25in;
 
text-indent:-1.25in;}
 
@list l31
 
{mso-list-id:1997800211;
 
mso-list-template-ids:641922650;}
 
@list l31:level1
 
{mso-level-start-at:2;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:27.0pt;
 
text-indent:-27.0pt;}
 
@list l31:level2
 
{mso-level-text:"%1\.%2\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:45.0pt;
 
text-indent:-27.0pt;}
 
@list l31:level3
 
{mso-level-start-at:5;
 
mso-level-text:"%1\.%2\.%3\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:1.0in;
 
text-indent:-.5in;}
 
@list l31:level4
 
{mso-level-text:"%1\.%2\.%3\.%4\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:1.25in;
 
text-indent:-.5in;}
 
@list l31:level5
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:1.75in;
 
text-indent:-.75in;}
 
@list l31:level6
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:2.0in;
 
text-indent:-.75in;}
 
@list l31:level7
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.%7\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:2.5in;
 
text-indent:-1.0in;}
 
@list l31:level8
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.%7\.%8\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:2.75in;
 
text-indent:-1.0in;}
 
@list l31:level9
 
{mso-level-text:"%1\.%2\.%3\.%4\.%5\.%6\.%7\.%8\.%9\.";
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:3.25in;
 
text-indent:-1.25in;}
 
@list l32
 
{mso-list-id:2041473488;
 
mso-list-type:hybrid;
 
mso-list-template-ids:-638262606 1859706212 69271577 69271579 69271567 69271577 69271579 69271567 69271577 69271579;}
 
@list l32:level1
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:96.0pt;
 
text-indent:-.25in;}
 
@list l32:level2
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:132.0pt;
 
text-indent:-.25in;}
 
@list l32:level3
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:168.0pt;
 
text-indent:-9.0pt;}
 
@list l32:level4
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:204.0pt;
 
text-indent:-.25in;}
 
@list l32:level5
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:240.0pt;
 
text-indent:-.25in;}
 
@list l32:level6
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:276.0pt;
 
text-indent:-9.0pt;}
 
@list l32:level7
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:312.0pt;
 
text-indent:-.25in;}
 
@list l32:level8
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:348.0pt;
 
text-indent:-.25in;}
 
@list l32:level9
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:384.0pt;
 
text-indent:-9.0pt;}
 
@list l33
 
{mso-list-id:2051176769;
 
mso-list-type:hybrid;
 
mso-list-template-ids:670612490 69271567 69271577 69271579 69271567 69271577 69271579 69271567 69271577 69271579;}
 
@list l33:level1
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:71.45pt;
 
text-indent:-.25in;}
 
@list l33:level2
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:107.45pt;
 
text-indent:-.25in;}
 
@list l33:level3
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:143.45pt;
 
text-indent:-9.0pt;}
 
@list l33:level4
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:179.45pt;
 
text-indent:-.25in;}
 
@list l33:level5
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:215.45pt;
 
text-indent:-.25in;}
 
@list l33:level6
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:251.45pt;
 
text-indent:-9.0pt;}
 
@list l33:level7
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:287.45pt;
 
text-indent:-.25in;}
 
@list l33:level8
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:323.45pt;
 
text-indent:-.25in;}
 
@list l33:level9
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:359.45pt;
 
text-indent:-9.0pt;}
 
@list l34
 
{mso-list-id:2056152490;
 
mso-list-type:hybrid;
 
mso-list-template-ids:-441972642 1934638192 69271577 69271579 69271567 69271577 69271579 69271567 69271577 69271579;}
 
@list l34:level1
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:117.25pt;
 
text-indent:-.25in;}
 
@list l34:level2
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:153.25pt;
 
text-indent:-.25in;}
 
@list l34:level3
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:189.25pt;
 
text-indent:-9.0pt;}
 
@list l34:level4
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:225.25pt;
 
text-indent:-.25in;}
 
@list l34:level5
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:261.25pt;
 
text-indent:-.25in;}
 
@list l34:level6
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:297.25pt;
 
text-indent:-9.0pt;}
 
@list l34:level7
 
{mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:333.25pt;
 
text-indent:-.25in;}
 
@list l34:level8
 
{mso-level-number-format:alpha-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:left;
 
margin-left:369.25pt;
 
text-indent:-.25in;}
 
@list l34:level9
 
{mso-level-number-format:roman-lower;
 
mso-level-tab-stop:none;
 
mso-level-number-position:right;
 
margin-left:405.25pt;
 
text-indent:-9.0pt;}
 
ol
 
{margin-bottom:0in;}
 
ul
 
{margin-bottom:0in;}
 
-->
 
</style>
 
<!--[if gte mso 10]>
 
<style>
 
/* Style Definitions */
 
table.MsoNormalTable
 
{mso-style-name:"Table Normal";
 
mso-tstyle-rowband-size:0;
 
mso-tstyle-colband-size:0;
 
mso-style-noshow:yes;
 
mso-style-priority:99;
 
mso-style-parent:"";
 
mso-padding-alt:0in 5.4pt 0in 5.4pt;
 
mso-para-margin:0in;
 
mso-para-margin-bottom:.0001pt;
 
mso-pagination:widow-orphan;
 
font-size:10.0pt;
 
font-family:"Calibri",sans-serif;
 
mso-bidi-font-family:"Times New Roman";}
 
table.MsoTableGrid
 
{mso-style-name:"Table Grid";
 
mso-tstyle-rowband-size:0;
 
mso-tstyle-colband-size:0;
 
mso-style-priority:59;
 
mso-style-unhide:no;
 
border:solid windowtext 1.0pt;
 
mso-border-alt:solid windowtext .5pt;
 
mso-padding-alt:0in 5.4pt 0in 5.4pt;
 
mso-border-insideh:.5pt solid windowtext;
 
mso-border-insidev:.5pt solid windowtext;
 
mso-para-margin:0in;
 
mso-para-margin-bottom:.0001pt;
 
text-align:justify;
 
mso-pagination:widow-orphan;
 
font-size:11.0pt;
 
font-family:"Calibri",sans-serif;
 
mso-bidi-font-family:"Times New Roman";
 
mso-ansi-language:IN;}
 
</style>
 
<![endif]--><!--[if gte mso 9]><xml>
 
<o:shapedefaults v:ext="edit" spidmax="2049"/>
 
</xml><![endif]--><!--[if gte mso 9]><xml>
 
<o:shapelayout v:ext="edit">
 
  <o:idmap v:ext="edit" data="1"/>
 
</o:shapelayout></xml><![endif]-->
 
</head>
 
 
<body lang=EN-US link=blue vlink="#954F72" style='tab-interval:.5in'>
 
 
<div class=WordSection1>
 
 
<p class=MsoListParagraph align=center style='margin:0in;margin-bottom:.0001pt;
 
mso-add-space:auto;text-align:center'><b style='mso-bidi-font-weight:normal'><span
 
lang=IN style='font-size:14.0pt;line-height:200%;font-family:"Times New Roman",serif'>BAB
 
II<o:p></o:p></span></b></p>
 
 
<p class=MsoNormal align=center style='margin-bottom:0in;margin-bottom:.0001pt;
 
text-align:center'><b style='mso-bidi-font-weight:normal'><span lang=IN
 
style='font-size:14.0pt;line-height:200%;font-family:"Times New Roman",serif'>LANDASAN
 
TEORI<o:p></o:p></span></b></p>
 
 
<p class=MsoNormal align=center style='margin-bottom:0in;margin-bottom:.0001pt;
 
text-align:center'><b style='mso-bidi-font-weight:normal'><span lang=IN
 
style='font-size:14.0pt;line-height:200%;font-family:"Times New Roman",serif'><o:p>&nbsp;</o:p></span></b></p>
 
 
<p class=MsoListParagraphCxSpFirst style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:35.45pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-35.45pt;mso-list:l18 level2 lfo18'><![if !supportLists]><b
 
style='mso-bidi-font-weight:normal'><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-font-family:
 
"Times New Roman"'><span style='mso-list:Ignore'>2.1.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span></b><![endif]><b style='mso-bidi-font-weight:normal'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Teori
 
Umum<o:p></o:p></span></b></p>
 
 
<p class=MsoListParagraphCxSpLast style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:35.45pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-35.45pt;mso-list:l7 level1 lfo1'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>2.1.1.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Konsep
 
Dasar Perancangan<b style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:35.45pt;margin-bottom:.0001pt;text-indent:.5in'><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Menurut
 
Kusrini, dkk dalam Susano (2016 : 378)<sup>[</sup></span><sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>41</span></sup><sup><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif'>]</span></sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>,
 
“perancangan adalah proses pengembangan spesifikasi sistem baru berdasarkan
 
hasil rekomendasi analisis sistem. Berdasarkan pengertian di atas penulis dapat
 
menyimpulkan bahwa perancangan adalah suatu proses untuk membuat dan mendesain
 
sistem yang baru.”</span><span style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:35.45pt;margin-bottom:.0001pt;text-indent:21.25pt'><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Sedangkan
 
menurut Bin dalam Haryanto</span><span style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'> dan </span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN;mso-bidi-font-weight:bold'>Dede Koswara</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
(2015 : 54)<sup>[</sup></span><sup><span style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'>15</span></sup><sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>]</span></sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>,
 
“</span><span lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>perancangan adalah
 
merancang <i style='mso-bidi-font-style:normal'>output, input,</i> struktur <i
 
style='mso-bidi-font-style:normal'>file, </i>program, prosedur, perangkat keras
 
dan perangkat lunak yang diperlukan untuk mendukung sistem informasi.”<o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:35.45pt;margin-bottom:.0001pt;text-indent:21.25pt'><span lang=IN
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif'>Dari pengertian diatas dapat disimpulkan perancangan <span
 
style='color:black;background:white'>adalah wujud visual yang dihasilkan dari
 
bentuk-bentuk kreatif yang telah direncanakan. Langkah awal dalam perancangan
 
desain bermula dari hal-hal yang tidak teratur berupa gagasan atau ide-ide
 
kemudian melalui proses penggarapan dan pengelolaan akan menghasilkan hal-hal
 
yang teratur, sehingga hal-hal yang sudah teratur bisa memenuhi fungsi dan
 
kegunaan secara baik.</span></span><span style='font-size:12.0pt;mso-bidi-font-size:
 
11.0pt;line-height:200%;font-family:"Times New Roman",serif;color:black;
 
background:white;mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:35.45pt;margin-bottom:.0001pt;text-indent:-35.45pt'><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>2.1.2.<span style='mso-tab-count:1'>   </span></span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Konsep
 
Dasar Promosi</span><span style='font-size:12.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;background:white;mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraph style='margin-top:0in;margin-right:0in;margin-bottom:
 
0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;text-indent:
 
-21.25pt;mso-list:l11 level1 lfo3'><![if !supportLists]><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>1.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Pengertian Promosi<b
 
style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:56.7pt;margin-bottom:.0001pt;text-indent:14.75pt'><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Menurut</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'> Swasta dalam Safrida (2015 : 4)</span><sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-US'>[32]</span></sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'>, promosi adalah </span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>komunikasi
 
non individu dengan sejumlah biaya, </span><span lang=IN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif'>melalui
 
berbagai media yang dilakukan oleh perusahaan, lembaga-lembaga non laba dan
 
individu-individu. Dalam memasarkan produknya perusahaan perlu merangsang dan
 
menyebarkan informasi tentang kehadiran, ketersediaan, ciri-ciri, kondisi
 
produk, dan manfaat atau kegunaan dari produk yang dihasilkan. Kegiatan ini
 
disebut sebagai promosi.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraph style='margin-top:0in;margin-right:0in;margin-bottom:
 
0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;text-indent:
 
21.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;font-family:
 
"Times New Roman",serif'>Menurut Zebua (2016 : 28)</span><sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>[46]</span></sup><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>, “promosi adalah
 
kegiatan memberitahukan produk atau jasa yang hendak ditawarkan kepada calon
 
konsumen atau wisatawan yang dijadikan target pasar.”<o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:56.7pt;margin-bottom:.0001pt;text-indent:28.35pt'><span lang=IN
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;color:black;background:white'>Maka dapat disimpulkan
 
bahwa promosi adalah salah satu bagian dari pemasaran perusahaan, yang akan memberikan
 
informasi kepada masyarakat atau konsumen tentang produk atau jasa yang
 
ditawarkan oleh perusahaan.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpFirst style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l11 level1 lfo3'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>2.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Tujuan Promosi<b
 
style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Menurut </span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'>Yuliana</span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'> dan
 
Rony Ika Setiawan</span><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman"'>
 
(2015 : 49)<sup>[</sup></span><sup><span style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman";
 
mso-ansi-language:EN-US'>44</span></sup><sup><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'>]</span></sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>,
 
ada beberapa tujuan yang terdapat dalam promosi yaitu :</span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l6 level1 lfo4'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>a.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Menginformasikan (<i
 
style='mso-bidi-font-style:normal'>Informing</i>) adalah </span><span lang=IN
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif'>menginformasikan pasar mengenai keberadaan suatu
 
produk baru, memperkenalkan cara pemakaian yang baru dengan menyampaikan
 
perubahan harga kepada pasar.</span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l6 level1 lfo4'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>b.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Membujuk Pelanggan
 
Sasaran (<i style='mso-bidi-font-style:normal'>Persuading</i>) </span><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>membentuk pilihan merk, mengalihkan
 
pilihan ke merk tertentu, mengubah persepsi pelanggan terhadap atribut produk
 
dan mendorong pembeli untuk belanja saat itu. </span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l6 level1 lfo4'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>c.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Mengingatkan (<i
 
style='mso-bidi-font-style:normal'>Reminding</i>) </span><span lang=IN
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif'>mengingatkan pembeli bahwa produk yang bersangkutan
 
dibutuhkan dalam waktu dekat serta pembeli tetap ingat akan tempat-tempat yang
 
menjual produk perusahaan walaupun tidak ada kampanye iklan.</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l11 level1 lfo3'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>3.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Bentuk Promosi<b
 
style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.3pt'><span lang=IN style='font-size:12.0pt;mso-bidi-font-size:
 
11.0pt;line-height:200%;font-family:"Times New Roman",serif;color:black'>Menurut
 
Hurriyati dalam Dewi </span><span lang=IN style='font-size:12.0pt;mso-bidi-font-size:
 
11.0pt;line-height:200%;font-family:"Times New Roman",serif'>(2015 : 21 – 22)<sup>[</sup></span><sup><span
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-ansi-language:EN-US'>9</span></sup><sup><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>]</span></sup><span lang=IN
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif'>,<sup> </sup>ada<span style='color:black'> beberapa
 
bentuk promosi : <o:p></o:p></span></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l32 level1 lfo19'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman";
 
color:black'><span style='mso-list:Ignore'>a.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><i style='mso-bidi-font-style:normal'><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Personal Selling</span></i><span lang=IN
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;color:black'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Adalah komunikasi langsung (tatap muka)
 
antara penjual dan calon pelanggan dan membentuk pemahaman pelanggan terhadap
 
produk sehingga mereka kemudian akan mencoba dan membelinya.<span
 
style='color:black'><o:p></o:p></span></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l32 level1 lfo19'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman"'><span
 
style='mso-list:Ignore'>b.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><i style='mso-bidi-font-style:normal'><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Mass Selling</span></i><span lang=IN
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Merupakan pendekatan yang menggunakan
 
media komunikasi untuk menyampaikan informasi kepada khalayak ramai dalam satu
 
waktu. Ada dua bentuk utama mass selling yaitu :<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:120.5pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l16 level1 lfo20'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman"'><span
 
style='mso-list:Ignore'>1.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif'>Periklanan
 
merupakan salah satu bentuk promosi yang paling banyak digunakan perusahaan
 
dalam mempromosikan produknya.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:120.5pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l16 level1 lfo20'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman"'><span
 
style='mso-list:Ignore'>2.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif'>Publisitas
 
adalah bentuk penyajian dan penyebaran ide, barang, dan jasa secara non
 
personal, yang mana orang atau organisasi yang diuntungkan tidak membayar untuk
 
itu. Publisitas merupakan 22 pemanfaatan nilai-nilai berita yang terkandung
 
dalam suatu produk untuk membentuk citra produk yang bersangkutan.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:120.5pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'><o:p>&nbsp;</o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l32 level1 lfo19'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman"'><span
 
style='mso-list:Ignore'>c.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif'>Promosi
 
Penjualan (<i style='mso-bidi-font-style:normal'>Sales Promotion</i>) <o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Adalah bentuk persuasi langsung melalui
 
penggunaan berbagai insentif yang dapat diatur untuk merangsang pembelian
 
produk dengan segera dan atau meningkatkan jumlah barang yang dibeli pelanggan.</span><span
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l32 level1 lfo19'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman"'><span
 
style='mso-list:Ignore'>d.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif'>Hubungan
 
Masyarakat (<i style='mso-bidi-font-style:normal'>Public Relation</i>) <o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Merupakan upaya komunikasi menyeluruh dari
 
suatu perusahaan untuk mempengaruhi persepsi, opini, keyakinan, dan sikap
 
berbagai kelompok terhadap perusahaan tersebut. <o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l32 level1 lfo19'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman"'><span
 
style='mso-list:Ignore'>e.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><i style='mso-bidi-font-style:normal'><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Direct Marketing</span></i><span lang=IN
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif'> <o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Adalah sistem pemasaran yang bersifat
 
interaktif, yang menimbulkan respon yang terukur dan atau transaksi di sembarang
 
lokasi. Dalam direct <i style='mso-bidi-font-style:normal'>marketing</i>,
 
komunikasi promosi ditujukan langsung kepada konsumen individual, dan tujuan
 
agar pesan-pesan tersebut ditanggapi konsumen yang bersangkutan.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l32 level1 lfo19'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman"'><span
 
style='mso-list:Ignore'>f.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><i style='mso-bidi-font-style:normal'><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Word of Mouth</span></i><span lang=IN
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Pentingnya penyerahan dan komunikasi dari
 
mulut ke mulut merupakan salah satu ciri khusus dari promosi dalam bisnis jasa.
 
Penelitian atas rekomendasi perseorangan melalui <i style='mso-bidi-font-style:
 
normal'>word of mouth</i> menjadi salah satu sumber penting, dimana orang yang
 
menyampaikan rekomendasi secara perseorangan sering kali lebih disukai sebagai
 
sumber informasi.</span><span style='font-size:12.0pt;mso-bidi-font-size:11.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-ansi-language:EN-US'><o:p>&nbsp;</o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-ansi-language:EN-US'><o:p>&nbsp;</o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:35.45pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-35.45pt;mso-list:l10 level3 lfo8'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>2.1.3.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Konsep
 
Dasar Informasi<b style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l22 level1 lfo5'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>1.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Pengertian Data<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:15.3pt'><span style='font-size:12.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-ansi-language:EN-US'>Menurut </span><i
 
style='mso-bidi-font-style:normal'><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Webster New World
 
Dictionary</span></i><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-ansi-language:EN-US'> </span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>dalam
 
Zulfikar dan I Nyoman Budiantara</span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'> </span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>(201</span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>5 : 96</span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>)<sup>[47]</sup>,</span><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'> </span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>data </span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>adalah <i
 
style='mso-bidi-font-style:normal'>things known or assumed</i>, yang berarti
 
bahwa data itu sesuatu yang diketahui atau dianggap. Diketahui artinya yang
 
sudah terjadi merupakan fakta (bukti). Data dapat memberikan gambaran tentang
 
suatu keadaan atau persoalan. Data bisa juga didefinisikan sekumpulan informasi
 
atau nilai yang diperoleh dari pengamatan (observasi) suatu obyek, data dapat
 
berupa angka dan dapat pula merupakan lambang atau sifat.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:15.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Menurut Irwansyah </span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>dan </span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Jurike V. Moniaga (2014 :
 
181)<sup>[</sup></span><sup><span style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-ansi-language:EN-US'>18</span></sup><sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>]</span></sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>,
 
data adalah fakta – fakta atau observasi yang mentah, biasanya mengenai
 
kejadian atau transaksi bisnis. Namun dalam teknik komputer biasa dikatakan
 
bahwa data adalah sesuatu yang belum mempunyai arti bagi penerimanya dan masih
 
memerlukan adanya suatu pengolahan. Data bisa berwujud suatu keadaan, gambar,
 
suara, huruf, angka matematika, bahasa ataupun simbol – simbol lainnya yang
 
bisa kita gunakan sebagai bahan untuk melihat lingkungan, objek, kejadian,
 
ataupun suatu konsep.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:15.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Dari pengertian di atas dapat disimpulkan
 
bahwa data merupakan sesuatu yang belum mempunyai arti bagi penerimanya dan
 
masih memerlukan adanya suatu pengolahan. Data dapat memberikan gambaran
 
tentang suatu keadaan atau persoalan, berwujud suatu keadaan, gambar, suara,
 
huruf, angka matematika, bahasa ataupun simbol.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpLast style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l22 level1 lfo5'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>2.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Definisi Informasi<b
 
style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:56.7pt;margin-bottom:.0001pt;text-indent:21.3pt;mso-layout-grid-align:
 
none;text-autospace:none'><span lang=IN style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif'>Menurut Bodnar dan Hopwood dalam
 
Alannita <em><span style='background:white;font-style:normal;mso-bidi-font-style:
 
italic'>dan I. Gusti Ngurah Agung Suaryana</span></em> (2014 : 36)<sup>[3]</sup>,
 
menyatakan informasi merupakan suatu data yang diorganisasi yang dapat
 
mendukung ketepatan pengambilan keputusan.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpFirst style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:15.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Sedangkan menurut Hutahaean (2015 : 9)</span><sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>[17]</span></sup><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>, </span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>i</span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>nformasi adalah data yang
 
diolah menjadi bentuk yang lebih berguna dan lebih berarti bagi penerimanya.
 
Sumber informasi adalah data. Data kenyataan yang menggambarkan suatu kejadian</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'> </span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>–</span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'> </span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>kejadian</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'> </span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>dan kesatuan nyata.
 
Kejadian</span><span style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'> – </span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>kejadian</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'> </span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>(<i style='mso-bidi-font-style:
 
normal'>event</i>) adalah kejadian yang terjadi pada saat tertentu.</span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Dari pengertian di atas dapat disimpulkan
 
bahwa informasi merupakan hasil dari pengolahan data menjadi bentuk yang lebih
 
berguna bagi yang menerimanya yang menggambarkan suatu kejadian</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'> </span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>–</span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'> </span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>kejadian</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'> </span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>nyata dan dapat digunakan
 
sebagai alat bantu untuk pengambilan suatu keputusan.</span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l22 level1 lfo5'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>3.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Jenis – Jenis Informasi<b
 
style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Menurut O’Brien dalam Sunarya, dkk (2013 :
 
81)</span><sup><span style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>[40]</span></sup><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>, jenis – jenis informasi
 
dijelaskan sebagai berikut :<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l22 level2 lfo5'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>a.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Informasi Manajerial<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Informasi
 
Manajerial, informasi strategis untuk manajerial tingkat atas, informasi taktis
 
untuk manajerial tingkat menengah, dan informasi operasional untuk manajerial
 
tingkat bawah.</span><span style='font-size:12.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'><o:p>&nbsp;</o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l22 level2 lfo5'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>b.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Sumber Informasi<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Sumber
 
Informasi dibagi menjadi informasi internal dan eksternal. Informasi internal
 
adalah informasi yang menggambarkan keadaan (<i style='mso-bidi-font-style:
 
normal'>profile</i>), sedangkan informasi eksternal adalah informasi yang
 
menggambarkan ada tidaknya perubahan di luar organisasi. Informasi ini biasanya
 
lebih banyak digunakan untuk kegiatan – kegiatan manajerial tingkat atas.</span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l22 level2 lfo5'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>c.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Informasi Rutinitas<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Informasi
 
Rutinitas, dibagi menjadi informasi rutin dan insendentil. Informasi rutin
 
digunakan secara periodik terjadwal dan digunakan untuk penanggulangan masalah
 
rutin, sedangkan informasi insendentil diperlukan untuk penanggulangan masalah
 
khusus.</span><span style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l22 level1 lfo5'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>4.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Kualitas Informasi<b
 
style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Menurut Parker dalam Tyoso (2016 : 33)</span><sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'>[</span></sup><sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-US'>43</span></sup><sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'>]</span></sup><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>,
 
informasi yang berkualitas harus memenuhi beberapa persyaratan sebagai berikut
 
:<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l22 level2 lfo5'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>a.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Ketersediaan (<i
 
style='mso-bidi-font-style:normal'>Availability</i>),<i style='mso-bidi-font-style:
 
normal'> </i>informasi harus dapat diakses oleh orang yang membutuhkannya, maka
 
dari itu informasi harus tersedia setiap saat pada “gudang data” (<i
 
style='mso-bidi-font-style:normal'>database</i>) yang terorganisasi rapi.<b
 
style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l22 level2 lfo5'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>b.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Mudah Dipahami (<i
 
style='mso-bidi-font-style:normal'>Comprehensibility</i>), informasi yang
 
berbelit – belit atau tidak jelas koneksinya bahkan bersifat rumit, maka
 
berakibat keputusan yang akan diambil tertunda, karena lebih banyak waktu
 
digunakan untuk membahasnya.<b style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l22 level2 lfo5'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>c.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Relevan (<i
 
style='mso-bidi-font-style:normal'>Relevant</i>), berkaitan dengan pengoperasian
 
suatu organisasi, informasi yang dibutuhkan ialah informasi yang benar – benar
 
relevan dengan permasalahan, misi dan tujuan organisasi yang bersangkutan.<b
 
style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l22 level2 lfo5'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>d.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Bermanfaat (<i
 
style='mso-bidi-font-style:normal'>Benefits</i>), informasi sebaiknya dapat
 
disajikan dalam bentuk – bentuk yang mudah dilihat dan dipelajari sehingga kepemanfaatannya
 
terlihat jelas. Keputusan berdasarkan informasi yang dipelajari.<b
 
style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l22 level2 lfo5'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>e.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Tepat Waktu (<i
 
style='mso-bidi-font-style:normal'>Being On/In time</i>),<i style='mso-bidi-font-style:
 
normal'> </i>informasi harus tersedia tepat pada waktunya sehingga saat
 
organisasi membutuhkannya informasi sudah tersedia. Juga harus diperhatikan
 
kapan informasi itu diperoleh pada peristiwa apa saat itu.<b style='mso-bidi-font-weight:
 
normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l22 level2 lfo5'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>f.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Keterandalan (<i
 
style='mso-bidi-font-style:normal'>Reliability</i>), informasi harus diperoleh
 
dari sumber data yang jelas dan dapat dipertanggung jawabkan kebenarannya.
 
Demikian juga dengan pengelola atau pemberi informasi juga merupakan pihak –
 
pihak yang dapat dipercaya.<b style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l22 level2 lfo5'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>g.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Akurat (<i
 
style='mso-bidi-font-style:normal'>Accuracy</i>),<i style='mso-bidi-font-style:
 
normal'> </i>informasi harus bersih dari kesalahan dan kekeliruan. Artinya
 
informasi harus jelas dan tepat dalam mencerminkan makna yang terkandung dari
 
data.<b style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l22 level2 lfo5'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>h.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Konsisten (<i
 
style='mso-bidi-font-style:normal'>Consistent</i>),<i style='mso-bidi-font-style:
 
normal'> </i>informasi tidak bermuatan hal – hal yang kontradiktif, sehingga
 
peristilahan atau bahasa yang digunakan haruslah secara tetap disajikan.<b
 
style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:99.25pt;margin-bottom:.0001pt;mso-add-space:auto'><b
 
style='mso-bidi-font-weight:normal'><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><o:p>&nbsp;</o:p></span></b></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l22 level1 lfo5'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>5.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Nilai Informasi<b
 
style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Menurut Hutahaean (2015 : 11 – 12)</span><sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>[17]</span></sup><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>, “</span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>n</span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>ilai informasi ditentukan
 
oleh dua hal yaitu manfaat dan biaya mendapatkannya. Suatu informasi dikatakan
 
lebih bernilai jika manfaatnya lebih efektif dibandingkan dengan biaya
 
mendapatkannya.”<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Maka
 
biaya informasi terdiri dari :<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l24 level1 lfo6'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>a.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'>  </span>Biaya Perangkat Keras<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Merupakan
 
biaya tetap atau biaya tertanam dan akan meningkat</span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'> </span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>untuk tingkat – tingkat
 
mekanisasi yang lebih tinggi.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l24 level1 lfo6'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>b.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'>  </span>Biaya Untuk Analisis<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Merupa</span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>k</span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>an biaya tertanam, dan
 
biasanya akan meningkat sesuai dengan tingkat mekanisasi yang lebih tinggi.</span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l24 level1 lfo6'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>c.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'>  </span>Biaya Untuk Tempat dan Faktor Kontrol
 
Lingkungan<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Biaya
 
ini setengah berubah</span><span style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-ansi-language:EN-US'> atau </span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>semivariabel.
 
Biasanya biaya ini meningkat sesuai dengan tingkat mekanisasi yang tinggi.</span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l24 level1 lfo6'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>d.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'>  </span>Biaya Perubahan<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Biaya
 
ini merupakan biaya tertanam dan meliputi setiap jenis perubahan dari satu
 
metode ke metode yang lain.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l24 level1 lfo6'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>e.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'>  </span>Biaya Operasi<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Biaya
 
ini pada dasarnya merupakan biaya <i style='mso-bidi-font-style:normal'>variable</i>
 
dan meliputi biaya macam – macam pegawai, pemeliharaan fasilitas dan sistem.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l22 level1 lfo5'><![if !supportLists]><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-US'><span
 
style='mso-list:Ignore'>6.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Fungsi Informasi</span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpLast style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:15.3pt'><span lang=IN style='font-size:12.0pt;mso-bidi-font-size:
 
11.0pt;line-height:200%;font-family:"Times New Roman",serif'>Menurut Hutahaean
 
(2015 : </span><span style='font-size:12.0pt;mso-bidi-font-size:11.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'>9</span><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>)<sup>[</sup></span><sup><span
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-ansi-language:EN-US'>17</span></sup><sup><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>]</span></sup><span lang=IN
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif'>, fungsi informasi utamanya adalah menambah
 
pengetahuan atau mengurangi ketidakpastian pemakai informasi, karena informasi
 
berguna memberikan gambaran tentang suatu permasalahan sehingga pengambil
 
keputusan dapat menentukan keputusan lebih cepat, informasi juga memberikan
 
standar, aturan maupun indikator bagi pengambil keputusan. </span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:35.45pt;margin-bottom:.0001pt;text-indent:-35.45pt;mso-list:l10 level3 lfo8'><![if !supportLists]><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-US'><span
 
style='mso-list:Ignore'>2.1.4.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Konsep Dasar Media</span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:35.45pt;margin-bottom:.0001pt;text-indent:21.25pt;mso-layout-grid-align:
 
none;text-autospace:none'><span lang=IN style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif'>Menurut Maimunah dalam Sunarya, dkk</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'> </span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>(2013 : 80)<sup>[</sup></span><sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>40</span></sup><sup><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif'>]</span></sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>,</span><span style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif'> <span lang=IN>“</span></span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>m</span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>edia adalah </span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>sarana untuk menyimpan pesan atau informasi kepada <i>public
 
</i>dengan menggunakan berbagai unsur komunikasi grafis seperti teks atau
 
gambar atau foto.</span><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>”<o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:35.45pt;margin-bottom:.0001pt;text-indent:23.05pt;mso-layout-grid-align:
 
none;text-autospace:none'><span lang=IN style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman";
 
color:black'>Sedangkan menurut Miarso dalam </span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>Setyono, dkk</span><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-fareast-font-family:
 
"Times New Roman";color:black'> (2013 : 120)<sup>[</sup></span><sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";color:black;mso-ansi-language:EN-US'>37</span></sup><sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";color:black'>]</span></sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";color:black'>, </span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>mengartikan media sebagai wadah dari pesan yang oleh
 
sumber atau penyalurnya ingin diteruskan kepada sasaran atau penerima pesan
 
tersebut, materi yang ingin disampaikan adalah pesan pembelajaran, dan tujuan
 
yang ingin dicapai adalah terjadinya proses belajar.”</span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US;mso-fareast-language:IN'><o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:35.45pt;margin-bottom:.0001pt;text-indent:21.3pt;mso-layout-grid-align:
 
none;text-autospace:none'><span lang=IN style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif'>Dari beberapa definisi diatas</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'> </span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>maka dapat disimpulkan
 
bahwa</span><span lang=IN style='font-size:12.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-ansi-language:EN-US'> </span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>media
 
adalah</span><span lang=IN style='font-size:12.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-ansi-language:EN-US'> </span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>alat,
 
sarana, perantara dan penghubung untuk menyebar, membawa atau menyampaikan</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'> </span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>suatu pesan dan gagasan
 
kepada penerima.</span><span style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:1.0in;margin-bottom:.0001pt;text-indent:-1.0in;mso-list:l31 level3 lfo9;
 
background:white'><![if !supportLists]><span lang=IN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";color:black;mso-fareast-language:
 
IN'><span style='mso-list:Ignore'>2.1.5.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";color:black;mso-fareast-language:
 
IN'>Pengertian </span><i style='mso-bidi-font-style:normal'><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Storyboard</span></i><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman";
 
color:black;mso-fareast-language:IN'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpFirst style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:35.45pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.25pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Menurut Irawan dalam Rahman (2015 : 8)<sup>[</sup></span><sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>29</span></sup><sup><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif'>]</span></sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>,
 
“</span><i><span lang=IN style='font-size:12.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-fareast-language:IN'>storyboard </span></i><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>adalah coretan gambar/sketsa seperti gambar komik yang
 
menggambarkan kejadian dalam film. Di dalam gambar tersebut berisi catatan
 
mengenai adegan, sound, sudut</span><b style='mso-bidi-font-weight:normal'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
</span></b><span lang=IN style='font-size:12.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-fareast-language:IN'>dan pergerakan kamera</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>.”<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:35.45pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.25pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Menurut Javandalasta dalam </span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>Yuliastomo dan Ramadhian Agus Triono</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
(2014 : 13)<sup>[</sup></span><sup><span style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'>45</span></sup><sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>]</span></sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>,
 
</span><i><span lang=IN style='font-size:12.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-fareast-language:IN'>storyboard </span></i><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>adalah gambar ilustrasi adegan. Merupakan salah satu
 
bentuk upaya sutradara menerjemahkan bahasa tulisan skenario kedalam bahasa
 
gambardan untuk memudahkan kegiatan <i style='mso-bidi-font-style:normal'>shooting</i>
 
itu sendiri dengan dijelaskannya posisi adegan, dialog, serta
 
pekerjaan-pekerjaan lainnya. Gambar ilustrasi ini dirancang oleh sutradara
 
bekerjasama dengan kru yang lain (missal penata fotografi), dan dilakukan oleh
 
seorang juru gambar yang disebut <i style='mso-bidi-font-style:normal'>storyboard
 
artist</i>. Sketsa yang menggambarkan adegan dalam film digunakan untuk
 
mempermudah</span><b style='mso-bidi-font-weight:normal'><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'> </span></b><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>pengambilan gambar.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpLast style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:35.45pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.25pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Dilihat dari penjelasan diatas maka dapat
 
disimpulkan <i style='mso-bidi-font-style:normal'>storyboard</i> adalah </span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>coretan gambar/sketsa ilustrasi adegan digunakan untuk
 
mempermudah</span><b style='mso-bidi-font-weight:normal'><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'> </span></b><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>pengambilan gambar serta berisi catatan mengenai
 
adegan, <i style='mso-bidi-font-style:normal'>sound</i>, sudut</span><b
 
style='mso-bidi-font-weight:normal'><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'> </span></b><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>dan pergerakan kamera</span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>.<o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:1.0in;margin-bottom:.0001pt;text-indent:-1.0in;mso-list:l31 level3 lfo9;
 
background:white'><![if !supportLists]><span lang=IN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";color:black;mso-fareast-language:
 
IN'><span style='mso-list:Ignore'>2.1.6.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";color:black;mso-fareast-language:
 
IN'>Pengertian </span><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Analisis SWOT</span><span lang=IN
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-fareast-font-family:"Times New Roman";color:black;
 
mso-fareast-language:IN'><o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:35.45pt;margin-bottom:.0001pt;text-indent:21.25pt;background:white'><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman";
 
color:black;mso-fareast-language:IN'>Menurut Marimin dalam Suhudi, dkk (2014 : 54)</span><sup><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman";
 
mso-fareast-language:IN'>[</span></sup><sup><span style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-US;mso-fareast-language:
 
IN'>39</span></sup><sup><span lang=IN style='font-size:12.0pt;mso-bidi-font-size:
 
11.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-fareast-font-family:
 
"Times New Roman";mso-fareast-language:IN'>] </span></sup><span lang=IN
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-fareast-font-family:"Times New Roman";color:black;
 
mso-fareast-language:IN'>analisis SWOT adalah suatu cara mengidentifikasi
 
berbagai faktor secara sistematis dalam rangka merumusukan strategi perusahaan.
 
Analisis SWOT mempertimbangkan faktor lingkungan internal <i style='mso-bidi-font-style:
 
normal'>strengths</i> dan <i style='mso-bidi-font-style:normal'>weaknesses</i>
 
serta lingkungan eksternal <i style='mso-bidi-font-style:normal'>oportunities</i>
 
dan <i style='mso-bidi-font-style:normal'>threats</i> yang dihadapi dunia
 
bisnis. Analisis SWOT didahului dengan indentifikasi posisi perusahaan melalui
 
evaluasi nilai faktor eksternal. Analisis SWOT terdiri dari empat faktor, yaitu
 
:<o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:56.7pt;margin-bottom:.0001pt;text-indent:-21.25pt;mso-list:l23 level1 lfo31;
 
background:white'><![if !supportLists]><span lang=IN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";color:black;mso-fareast-language:
 
IN'><span style='mso-list:Ignore'>a.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><i><span lang=IN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";color:black;mso-fareast-language:
 
IN'>Strengths</span></i><span lang=IN style='font-size:12.0pt;mso-bidi-font-size:
 
11.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-fareast-font-family:
 
"Times New Roman";color:black;mso-fareast-language:IN'>&nbsp;(Kekuatan), merupakan
 
kondisi kekuatan yang terdapat dalam organisasi, proyek atau konsep bisnis yang
 
ada. Kekuatan yang dianalisis merupakan faktor yang terdapat dalam tubuh
 
organisasi, proyek atau konsep bisnis itu sendiri.<o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:56.7pt;margin-bottom:.0001pt;text-indent:-21.25pt;mso-list:l23 level1 lfo31;
 
background:white'><![if !supportLists]><span lang=IN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";color:black;mso-fareast-language:
 
IN'><span style='mso-list:Ignore'>b.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><i><span lang=IN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";color:black;mso-fareast-language:
 
IN'>Weakness</span></i><span lang=IN style='font-size:12.0pt;mso-bidi-font-size:
 
11.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-fareast-font-family:
 
"Times New Roman";color:black;mso-fareast-language:IN'>&nbsp;(Kelemahan),
 
merupakan kondisi kelemahan yang terdapat dalam organisasi, proyek atau konsep
 
bisnis yang ada. Kelemahan yang dianalisis merupakan faktor yang terdapat dalam
 
tubuh organisasi, proyek atau konsep bisnis itu sendiri.<o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:56.7pt;margin-bottom:.0001pt;text-indent:-21.25pt;mso-list:l23 level1 lfo31;
 
background:white'><![if !supportLists]><span lang=IN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";color:black;mso-fareast-language:
 
IN'><span style='mso-list:Ignore'>c.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><i><span lang=IN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";color:black;mso-fareast-language:
 
IN'>Opportunities</span></i><span lang=IN style='font-size:12.0pt;mso-bidi-font-size:
 
11.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-fareast-font-family:
 
"Times New Roman";color:black;mso-fareast-language:IN'>&nbsp;(Peluang),
 
merupakan kondisi peluang berkembang di masa datang yang terjadi. Kondisi yang
 
terjadi merupakan peluang dari luar organisasi, proyek atau konsep bisnis itu
 
sendiri. Misalnya kompetitor, kebijakan pemerintah, kondisi lingkungan sekitar.<o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:56.7pt;margin-bottom:.0001pt;text-indent:-21.25pt;mso-list:l23 level1 lfo31;
 
background:white'><![if !supportLists]><span lang=IN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";color:black;mso-fareast-language:
 
IN'><span style='mso-list:Ignore'>d.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><i><span lang=IN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";color:black;mso-fareast-language:
 
IN'>Threats</span></i><span lang=IN style='font-size:12.0pt;mso-bidi-font-size:
 
11.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-fareast-font-family:
 
"Times New Roman";color:black;mso-fareast-language:IN'>&nbsp;(Ancaman),
 
merupakan kondisi yang mengancam dari luar. Ancaman ini dapat mengganggu
 
organisasi, proyek atau konsep bisnis itu sendiri.<o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:4.8pt;margin-right:0in;margin-bottom:6.0pt;
 
margin-left:35.45pt;text-indent:21.25pt;background:white'><span lang=IN
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-fareast-font-family:"Times New Roman";color:black;
 
mso-fareast-language:IN'>Menurut Rangkuti dalam Saputro, dkk (2016 : 164)</span><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'><a
 
href="https://widuri.raharja.info/index.php/SI1321474547#cite_note-Saputro.2C_Alfredo_Slamet.2C_Kadarisman_Hidayat_dan_Edy_Yulianto._2016._Perencanaan_Strategi_Pemasaran_Paket_Data_Kampus_Dalam_Persaingan_Di_Bidang_Paket_Data_Internet_.28Studi_Kasus_Pada_PT._Telkomsel_Cabang_Malang.29._Jurnal_Administrasi_Bisni"><sup><span
 
style='mso-fareast-font-family:"Times New Roman";color:windowtext;mso-fareast-language:
 
IN;text-decoration:none;text-underline:none'>[</span></sup><sup><span
 
lang=EN-US style='mso-fareast-font-family:"Times New Roman";color:windowtext;
 
mso-ansi-language:EN-US;mso-fareast-language:IN;text-decoration:none;
 
text-underline:none'>33</span></sup><sup><span style='mso-fareast-font-family:
 
"Times New Roman";color:windowtext;mso-fareast-language:IN;text-decoration:
 
none;text-underline:none'>]</span></sup></a></span><span lang=IN
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-fareast-font-family:"Times New Roman";color:black;
 
mso-fareast-language:IN'>&nbsp;menjelaskan bahwa analisis SWOT adalah kegiatan
 
membandingkan antara faktor eksternal <i style='mso-bidi-font-style:normal'>Opportunity</i>
 
(Peluang) dan <i style='mso-bidi-font-style:normal'>Threats</i> (Ancaman)
 
dengan faktor internal <i style='mso-bidi-font-style:normal'>Strength</i> (Kekuatan)
 
dan <i style='mso-bidi-font-style:normal'>Weakness</i> (Kelemahan).<o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:35.45pt;margin-bottom:.0001pt;text-indent:21.25pt;background:white'><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman";
 
color:black;mso-fareast-language:IN'>Menurut dua pegertian diatas maka dapat
 
disimpulkan analisis SWOT adalah cara mengidentifikasi berbagai faktor secara
 
sistematis, ada empat faktor dalam analisis SWOT diantaranya faktor eksternal <i
 
style='mso-bidi-font-style:normal'>Opportunity</i> (Peluang) dan <i
 
style='mso-bidi-font-style:normal'>Threats</i> (Ancaman) dengan faktor internal
 
<i style='mso-bidi-font-style:normal'>Strength</i> (Kekuatan) dan <i
 
style='mso-bidi-font-style:normal'>Weakness</i> (Kelemahan).<o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:35.45pt;margin-bottom:.0001pt;background:white'><span lang=IN
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-fareast-font-family:"Times New Roman";color:black;
 
mso-fareast-language:IN'><o:p>&nbsp;</o:p></span></p>
 
 
<p class=MsoListParagraphCxSpFirst style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:35.45pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-35.45pt;mso-list:l31 level2 lfo9'><![if !supportLists]><b
 
style='mso-bidi-font-weight:normal'><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-font-family:
 
"Times New Roman"'><span style='mso-list:Ignore'>2.2.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span></b><![endif]><b style='mso-bidi-font-weight:normal'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Teori
 
Khusus<o:p></o:p></span></b></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-bottom:0in;margin-bottom:
 
.0001pt;mso-add-space:auto;text-indent:-.5in;mso-list:l30 level3 lfo12'><![if !supportLists]><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-US'><span
 
style='mso-list:Ignore'>2.2.1.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Konsep Dasar <i
 
style='mso-bidi-font-style:normal'>Video</i></span><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpLast style='margin-bottom:0in;margin-bottom:.0001pt;
 
mso-add-space:auto;text-indent:.5in'><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Menurut Effendy (2014 :
 
12)<sup>[1</sup></span><sup><span style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-ansi-language:EN-US'>1</span></sup><sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>]</span></sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>,<sup>
 
</sup><span style='mso-bidi-font-style:italic'>video merupakan format berbahan
 
dasar pita magnetik yang digunakan untuk keperluan profesional seperti stasiun
 
televisi maupun keperluan pribadi. Pita magnetik yang terdapat dalam kaset
 
video bisa merekam gambar dan suara dengan<span style='mso-spacerun:yes'> 
 
</span>baik, sementara film hanya dapat merekam gambar. </span></span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
color:red;mso-ansi-language:EN-US;mso-bidi-font-style:italic'><o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:.5in;margin-bottom:.0001pt;text-indent:.5in;mso-layout-grid-align:
 
none;text-autospace:none'><span lang=SV style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif;mso-ansi-language:SV'>Menurut</span><span
 
lang=SV style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
</span><span lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>Smaldino, dkk dalam Sari dan Sahat Siagian (2013 : 7)<sup>[</sup></span><sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US;mso-fareast-language:IN'>35</span></sup><sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>]</span></sup><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'>,
 
</span><span lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'> </span>“</span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'>video
 
adalah “<i>the storage of audio visuals and their display on television-type
 
screen</i><span style='mso-bidi-font-style:italic'>” </span>yang diartikan
 
penyimpanan atau perekaman gambar dan<span style='mso-bidi-font-style:italic'> </span>suara
 
yang penayangannya pada layar televisi.”<o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:.5in;margin-bottom:.0001pt;text-indent:.5in;mso-layout-grid-align:
 
none;text-autospace:none'><i style='mso-bidi-font-style:normal'><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Video</span></i><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
dapat disimpulkan sebagai gambar bergerak yang digabung dalam satu waktu dengan
 
kecepatan tertentu dan memiliki alur cerita sehingga menghasilkan sebuah
 
tampilan <i style='mso-bidi-font-style:normal'>audio visual</i> yang bisa
 
dipahami.</span><span style='font-size:12.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpFirst style='margin-bottom:0in;margin-bottom:.0001pt;
 
mso-add-space:auto;text-indent:-.5in;mso-list:l30 level3 lfo12'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>2.2.2.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Konsep
 
Dasar <i style='mso-bidi-font-style:normal'>Multimedia Audio Visual and
 
Broadcasting</i><b style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l27 level1 lfo14'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>1.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Pengertian Multimedia<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:15.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Menurut Vaughan dalam Saputro</span><span
 
lang=IN style='mso-bidi-font-weight:bold'> </span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-bidi-font-weight:bold'>dan Dhanar Intan Surya Saputra</span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'> (2014
 
: 157)<sup>[</sup></span><sup><span style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-ansi-language:EN-US'>34</span></sup><sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>]</span></sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>,
 
multimedia merupakan kombinasi teks, seni, suara gambar, animasi, dan video
 
yang disampaikan dengan komputer atau dimanipulasi secara digital dan dapat
 
disampaikan dan/atau dikontrol secara interaktif.</span><span style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:
 
EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:15.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Menurut </span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>Diartono dalam Hartono</span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
dan Daniel Rudjiono</span><span lang=IN style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'> (2015 : 3)<sup>[</sup></span><sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US;mso-fareast-language:IN'>14</span></sup><sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>]</span></sup><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'>,
 
multimedia adalah kombinasi dari penggunaan beberapa media seperti film, <i
 
style='mso-bidi-font-style:normal'>slide</i>, musik, penerangan dengan <i
 
style='mso-bidi-font-style:normal'>text</i>, <i style='mso-bidi-font-style:
 
normal'>image</i>, khususnya untuk tujuan pendidikan, dan hiburan. Unsur-unsur
 
seperti teks, <i style='mso-bidi-font-style:normal'>audio</i> (narasi, dialog, <i
 
style='mso-bidi-font-style:normal'>sound effect</i>), musik, film, <i
 
style='mso-bidi-font-style:normal'>video</i>, fotografi, animasi dan grafik merupakan
 
media pendukung yang tergantung dan terintegrasi menjadi satu kesatuan karya
 
multimedia.</span><span style='font-size:12.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-ansi-language:EN-US;mso-fareast-language:IN'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Maka dapat disimpulkan <i
 
style='mso-bidi-font-style:normal'>multimedia</i> adalah penggunaan komputer
 
untuk menyajikan dan menggabungkan teks, suara, gambar, animasi, <i
 
style='mso-bidi-font-style:normal'>audio</i>, dan <i style='mso-bidi-font-style:
 
normal'>video</i> </span><span lang=IN style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'>yang tergantung
 
dan terintegrasi menjadi satu kesatuan karya multimedia.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l27 level1 lfo14'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-fareast-language:IN'><span
 
style='mso-list:Ignore'>2.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'>Pengertian
 
<i style='mso-bidi-font-style:normal'>Audio Visual</i><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-language:IN'>Menurut Rahman
 
dalam Hastuti<span style='mso-bidi-font-weight:bold'> dan Yudi Budianti</span></span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US;mso-fareast-language:IN'> </span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>(2014 : 34 – 35)<sup>[</sup></span><sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US;mso-fareast-language:IN'>35</span></sup><sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>]</span></sup><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'>,
 
“<i style='mso-bidi-font-style:normal'>audio visual </i>adalah suatu peralatan
 
yang dipakai oleh para guru dalam menyampaikan konsep, gagasan dan pengalaman
 
yang ditangkap oleh indera pandang dan pendengaran.”<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-language:IN'>Menurut Sanjaya
 
dalam Siamsih (2014 : 21)<sup>[</sup></span><sup><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US;
 
mso-fareast-language:IN'>16</span></sup><sup><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:
 
IN'>]</span></sup><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-language:IN'>, </span><i
 
style='mso-bidi-font-style:normal'><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>audio visual</span></i><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
adalah jenis media yang mengandung unsur suara dan unsur gambar yang dapat
 
dilihat, seperti rekaman video, berbagai ukuran film, slide suara, dan lain
 
sebagainya.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Dapat disimpulkan bahwa audio visual
 
mengandung arti media yang mengandung unsur suara dan unsur gambar yang dapat
 
dilihat atau </span><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-language:IN'>ditangkap oleh
 
indera pandang dan pendengaran.</span><i><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'><span
 
style='mso-tab-count:1'>   </span></span></i><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:
 
IN'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l27 level1 lfo14'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>3.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Pengertian <i
 
style='mso-bidi-font-style:normal'>Broadcasting</i><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.15pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Menurut Faradiba (2015 : 28)<sup>[1</sup></span><sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>2</span></sup><sup><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif'>]</span></sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>,
 
penyiaran adalah kegiatan pemancarluasan siaran melalui sarana pemancaran
 
dan/atau sarana transmisi di darat, di laut atau di antariksa dengan
 
menggunakan spektrum frekuensi radio melalui udara, kabel, dan/atau media
 
lainnya untuk dapat diterima secara serentak dan bersamaan oleh masyarakat
 
dengan perangkat penerima siaran.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:22.05pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Menurut Budiman (2015 : 111)</span><sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>[6]</span></sup><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>, </span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>penyiaran bersifat tersebar kesemua arah (broad) yang
 
dikenal sebagai <i>omnidirectional</i>. Dari definisi sifat penyiaran tersebut
 
dapat diketahui bahwa semua sistem penyiaran yang alat penerima siarannya harus
 
dilengkapi dengan satu unit <i>decorder</i>, adalah kurang sejalan</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
</span><span lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>dengan definisi <i>broadcasting</i>.</span><span
 
lang=IN style='font-size:11.5pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:22.5pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-language:IN'>Sehingga dapat
 
disimpulkan bahwa <i style='mso-bidi-font-style:normal'>broadcasting</i> adalah
 
</span><span lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>kegiatan
 
pemancarluasan siaran melalui sarana pemancaran dan/atau sarana transmisi di
 
darat, di laut atau di antariksa</span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'> bersifat
 
tersebar kesemua arah (broad) yang dikenal sebagai <i>omnidirectional</i>.</span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US;mso-fareast-language:IN'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l27 level1 lfo14'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>4.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Pengertian Sinopsis<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:24.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman";
 
mso-fareast-language:IN'>Menurut Rahmania (2013 : 9)</span><sup><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>[</span></sup><sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>30</span></sup><sup><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif'>]</span></sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-fareast-language:IN'>, </span><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:10.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;background:white;mso-bidi-font-style:italic'>sinopsis
 
adalah ringkasan cerita dari alur yang panjang menjadi cerita singkat namun
 
dapat menjelaskan secara keseluruhan cerita tersebut. </span><span lang=IN
 
style='font-size:12.0pt;mso-bidi-font-size:9.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;color:black;background:white'>Suatu<span
 
class=apple-converted-space> </span><strong><span style='font-weight:normal;
 
mso-bidi-font-weight:bold'>sinopsis</span></strong><span
 
class=apple-converted-space> </span>yang berkualitas adalah suatu rangkaian
 
ringkasan yang singkat namun mampu menjelaskan cerita secara keseluruhan,
 
sehingga meski hanya singkat orang akan lebih mudah memahami alur cerita yang
 
sesungguhnya.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:24.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Sedangkan menurut Iskandar, dkk (2014 :
 
12)<sup>[</sup></span><sup><span style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-ansi-language:EN-US'>19</span></sup><sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>]</span></sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>,
 
“sinopsis merupakan gambaran keseluruhan cerita kasar dari cerita film.”</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-fareast-language:IN'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman";
 
mso-fareast-language:IN'>Kesimpulan dari dua pengertian diatas ialah sinopsis
 
merupakan </span><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>gambaran keseluruhan cerita kasar</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-fareast-language:IN'> namun </span><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:10.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;background:white;mso-bidi-font-style:italic'>dapat
 
menjelaskan secara keseluruhan cerita tersebut</span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-fareast-language:IN'>.</span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-US;mso-fareast-language:
 
IN'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l27 level1 lfo14'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>5.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Pengertian Naskah<b
 
style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:24.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman";
 
mso-fareast-language:IN'>Menurut Maryati</span><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif'> dan </span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>Bambang Eka Purnama</span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-fareast-language:IN'> (2013 : 23)<sup>[2</sup></span><sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-US;mso-fareast-language:
 
IN'>5</span></sup><sup><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman";
 
mso-fareast-language:IN'>]</span></sup><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-font-family:
 
"Times New Roman";mso-fareast-language:IN'>, “</span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>naskah dalam bahasa latin <i>manuscript </i>berisi
 
spesifikasi suatu penyajian dalam setiap medium. <i>Script </i>terdiri dari
 
rincian naskah siap produksi yang berisi sudut pengambilan secara rinci dan
 
spesifik serta</span><b style='mso-bidi-font-weight:normal'><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'> </span></b><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>bagian </span><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US;
 
mso-fareast-language:IN'>“</span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'>
 
bagian kegiatan.</span><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman";
 
mso-fareast-language:IN'>”</span><span style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman";
 
mso-ansi-language:EN-US;mso-fareast-language:IN'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.3pt'><span style='font-size:12.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-ansi-language:EN-US'>Menurut </span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Sutrisno</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN;mso-bidi-font-style:italic'> dan<i> </i></span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>Aziz Ahmadi</span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'> </span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>(2014 : </span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>26</span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>)<sup>[42]</sup>, </span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>“</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>naskah (<i style='mso-bidi-font-style:normal'>script</i>)
 
dalam pembuatan video, sangat diperlukan untuk mempermudah dan memperlancar
 
pembuatan video. Naskah dibuat sebelum proses pengambilan gambar</span><b
 
style='mso-bidi-font-weight:normal'><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'> </span></b><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>dan pengeditan gambar.</span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>”<b
 
style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Kesimpulan dari dua pengertian diatas naskah
 
</span><span lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>terdiri dari rincian naskah siap produksi yang berisi
 
sudut pengambilan secara rinci dan spesifik serta</span><b style='mso-bidi-font-weight:
 
normal'><span lang=IN style='font-size:12.0pt;line-height:200%;font-family:
 
"Times New Roman",serif'> </span></b><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'>bagian
 
– bagian kegiatan</span><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'> yang dibuat </span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>sebelum proses pengambilan gambar</span><b
 
style='mso-bidi-font-weight:normal'><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'> </span></b><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>dan pengeditan gambar</span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>.</span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-bottom:0in;margin-bottom:
 
.0001pt;mso-add-space:auto;text-indent:-.5in;mso-list:l30 level3 lfo12'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>2.2.3.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Konsep
 
Dasar Produksi<b style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-bottom:0in;margin-bottom:
 
.0001pt;mso-add-space:auto;text-indent:20.7pt'><span lang=IN style='font-size:
 
11.5pt;line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:
 
IN'>Menurut Tino dalam Fatimah <span style='mso-spacerun:yes'> </span>(2015 :
 
38 – 40)<sup>[1</sup></span><sup><span style='font-size:11.5pt;line-height:
 
200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US;mso-fareast-language:
 
IN'>5</span></sup><sup><span lang=IN style='font-size:11.5pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-language:IN'>]</span></sup><span
 
lang=IN style='font-size:11.5pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>, proses produksi</span><b style='mso-bidi-font-weight:
 
normal'><span lang=IN style='font-size:12.0pt;line-height:200%;font-family:
 
"Times New Roman",serif'> </span></b><span lang=IN style='font-size:11.5pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'>sebuah
 
film terdiri dari tiga bagian utama, yaitu :</span><b style='mso-bidi-font-weight:
 
normal'><span lang=IN style='font-size:12.0pt;line-height:200%;font-family:
 
"Times New Roman",serif'><o:p></o:p></span></b></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l14 level1 lfo15'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>1.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><i style='mso-bidi-font-style:normal'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Preproduction</span></i><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
(Praproduksi)<b style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.3pt'><span lang=IN style='font-size:11.5pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-language:IN'>Tahap praproduksi
 
merupakan tahap persiapan dalam membuat sebuah film. Hal-hal yang harus
 
disiapkan dalam tahap ini adalah : menetapkan sebuah skenario yang disepakati
 
bersama sebagai draf skenario akhir; pembedahan skenario (<i>scenario breakdown</i>);
 
pembuatan papan produksi (<i>production strip board</i>); pembuatan jadwal;
 
membuat perkiraan anggaran; memanggil kru (<i>recruitment</i>); pencarian
 
lokasi; perijinan; pencarian pemain (<i>casting</i>); tanda tangan kontrak
 
kerja; latihan; dan pembuatan <i>call</i></span><b style='mso-bidi-font-weight:
 
normal'><span lang=IN style='font-size:12.0pt;line-height:200%;font-family:
 
"Times New Roman",serif'> </span></b><i><span lang=IN style='font-size:11.5pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'>sheet
 
</span></i><span lang=IN style='font-size:11.5pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-fareast-language:IN'>(jadwal <i>shooting</i>).</span><b
 
style='mso-bidi-font-weight:normal'><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><o:p></o:p></span></b></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l14 level1 lfo15'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>2.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><i style='mso-bidi-font-style:normal'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Production</span></i><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
(Produksi)<b style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.3pt'><span lang=IN style='font-size:11.5pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-language:IN'>Tahap produksi
 
merupakan tahap eksekusi sesuai dengan persiapan yang ada. Tahap ini terdiri
 
dari pengambilan gambar (<i>shooting</i>), membuat laporan harian produksi,
 
serta pengecekan hasil gambar dan suara yang diambil. Semua kru produksi dalam
 
tahap produksi menjalankan tugas dan tanggung jawab sesuai kesepakatan. Fokus
 
atau target dari tahap produksi adalah bahan atau materi, seperti gambar dan</span><b
 
style='mso-bidi-font-weight:normal'><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'> </span></b><span
 
lang=IN style='font-size:11.5pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>suara, untuk <i>editing </i>pada tahap pascaproduksi.</span><b
 
style='mso-bidi-font-weight:normal'><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><o:p></o:p></span></b></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l14 level1 lfo15'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>3.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><i style='mso-bidi-font-style:normal'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Postproduction</span></i><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
(Pascaproduksi)<b style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.3pt'><span lang=IN style='font-size:11.5pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-language:IN'>Tahap yang dilakukan
 
setelah proses produksi berlangsung</span><b style='mso-bidi-font-weight:normal'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
</span></b><span lang=IN style='font-size:11.5pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-fareast-language:IN'>adalah pascaproduksi. Hasil
 
dari produksi tersebut diproses kembali dalam tahap ini. Pascaproduksi terdiri
 
dari proses</span><b style='mso-bidi-font-weight:normal'><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'> </span></b><span
 
lang=IN style='font-size:11.5pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>penyuntingan (<i>editing</i>) dan pendistribusian.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-bottom:0in;margin-bottom:
 
.0001pt;mso-add-space:auto;text-indent:-.5in;mso-list:l30 level3 lfo12'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>2.2.4.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Konsep
 
Dasar Aplikasi Penunjang <i style='mso-bidi-font-style:normal'>Video</i><b
 
style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle align=left style='margin-top:0in;
 
margin-right:0in;margin-bottom:0in;margin-left:134.45pt;margin-bottom:.0001pt;
 
mso-add-space:auto;text-align:left;text-indent:-98.45pt;mso-list:l22 level3 lfo5'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";color:black'><span style='mso-list:
 
Ignore'>1.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><i style='mso-bidi-font-style:normal'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Adobe</span></i><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
<i style='mso-bidi-font-style:normal'>Photoshop CS</i></span><i
 
style='mso-bidi-font-style:normal'><span style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'>3</span></i><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.3pt'><span lang=IN style='font-size:12.0pt;mso-bidi-font-size:
 
11.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-bidi-font-style:
 
italic'>Menurut Agustina</span><span lang=IN> </span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>dan
 
Ade Chandra</span><span lang=IN style='font-size:12.0pt;mso-bidi-font-size:
 
11.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-bidi-font-style:
 
italic'> (2017 : 25)<sup>[2]</sup>, <i>Adobe Photoshop </i></span><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>adalah <i>software </i>(perangkat lunak)
 
buatan <i>Adobe Systems </i>yang digunakan untuk pengeditan foto/gambar,
 
termasuk pembuatan efek grafis. <i>Adobe Photoshop </i>sering digunakan oleh <i>fotografer
 
digital </i>dan perusahaan iklan (<i>advertising</i>).<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-left:56.7pt;mso-add-space:
 
auto;text-indent:21.3pt'><span lang=IN style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif'>Saat pertama kali menjalankan <i
 
style='mso-bidi-font-style:normal'>Photoshop CS6</i>, maka akan ditampilkan
 
sebuah jendela program seperti gambar dibawah ini :<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle align=center style='margin-left:.75in;
 
mso-add-space:auto;text-align:center;line-height:normal'><span lang=IN
 
style='font-size:10.0pt;mso-fareast-language:IN;mso-no-proof:yes'><v:shapetype
 
id="_x0000_t75" coordsize="21600,21600" o:spt="75" o:preferrelative="t"
 
path="m@4@5l@4@11@9@11@9@5xe" filled="f" stroked="f">
 
<v:stroke joinstyle="miter"/>
 
<v:formulas>
 
  <v:f eqn="if lineDrawn pixelLineWidth 0"/>
 
  <v:f eqn="sum @0 1 0"/>
 
  <v:f eqn="sum 0 0 @1"/>
 
  <v:f eqn="prod @2 1 2"/>
 
  <v:f eqn="prod @3 21600 pixelWidth"/>
 
  <v:f eqn="prod @3 21600 pixelHeight"/>
 
  <v:f eqn="sum @0 0 1"/>
 
  <v:f eqn="prod @6 1 2"/>
 
  <v:f eqn="prod @7 21600 pixelWidth"/>
 
  <v:f eqn="sum @8 21600 0"/>
 
  <v:f eqn="prod @7 21600 pixelHeight"/>
 
  <v:f eqn="sum @10 21600 0"/>
 
</v:formulas>
 
<v:path o:extrusionok="f" gradientshapeok="t" o:connecttype="rect"/>
 
<o:lock v:ext="edit" aspectratio="t"/>
 
</v:shapetype><v:shape id="_x0000_i1025" type="#_x0000_t75" style='width:294.75pt;
 
height:170.25pt'>
 
<v:imagedata src="BAB%20II%20Yuri_files/image001.png" o:title="Photoshop"/>
 
</v:shape></span><b style='mso-bidi-font-weight:normal'><span style='font-size:
 
10.0pt;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'><o:p></o:p></span></b></p>
 
 
<p class=MsoListParagraphCxSpMiddle align=center style='margin-left:.75in;
 
mso-add-space:auto;text-align:center;line-height:normal'><b style='mso-bidi-font-weight:
 
normal'><span lang=IN style='font-size:10.0pt;font-family:"Times New Roman",serif'>Gambar
 
2.</span></b><b style='mso-bidi-font-weight:normal'><span style='font-size:
 
10.0pt;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'>1</span></b><b
 
style='mso-bidi-font-weight:normal'><span lang=IN style='font-size:10.0pt;
 
font-family:"Times New Roman",serif'>. Tampilan Jendela <i style='mso-bidi-font-style:
 
normal'>Adobe Photoshop CS</i></span></b><b style='mso-bidi-font-weight:normal'><i
 
style='mso-bidi-font-style:normal'><span style='font-size:10.0pt;font-family:
 
"Times New Roman",serif;mso-ansi-language:EN-US'>3<o:p></o:p></span></i></b></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l20 level1 lfo29'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:Symbol;mso-fareast-font-family:
 
Symbol;mso-bidi-font-family:Symbol'><span style='mso-list:Ignore'>·<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'>  </span><i style='mso-bidi-font-style:normal'>Panel
 
Tools</i> merupakan bagian yang memuat<span style='mso-spacerun:yes'>  </span><i
 
style='mso-bidi-font-style:normal'>tool – tool</i> untuk menggambar,
 
menyeleksi, memodifikasi, dan memanipulasi objek foto atau gambar.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l20 level1 lfo29'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:Symbol;mso-fareast-font-family:
 
Symbol;mso-bidi-font-family:Symbol'><span style='mso-list:Ignore'>·<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'>  </span><i style='mso-bidi-font-style:normal'>Panel
 
Control/Option Bar</i> merupakan bagian yang menampilkan daftar tombol perintah
 
tambahan untuk memaksimalkan kinerja dari peranti terpilih. Tombol – tombol perintah
 
yang ditampilkan pada bagian ini berubah – ubah menyesuaikan dengan <i
 
style='mso-bidi-font-style:normal'>tool</i> yang dipilih pada bagian panel <i
 
style='mso-bidi-font-style:normal'>Tools</i>.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l20 level1 lfo29'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:Symbol;mso-fareast-font-family:
 
Symbol;mso-bidi-font-family:Symbol'><span style='mso-list:Ignore'>·<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><i style='mso-bidi-font-style:normal'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'>  </span>Menu Bar</span></i><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
merupakan bagian yang memuat menu – menu perintah yang pada dasarnya untuk
 
menjalankan perintah – perintah manajemen <i style='mso-bidi-font-style:normal'>file</i>,
 
perintah untuk mengaolah <i style='mso-bidi-font-style:normal'>layer</i> dan
 
dokumen, serta memuat perintah lain untuk memberi efek <i style='mso-bidi-font-style:
 
normal'>filter</i> dan mengatur tampilan panel.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l20 level1 lfo29'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:Symbol;mso-fareast-font-family:
 
Symbol;mso-bidi-font-family:Symbol'><span style='mso-list:Ignore'>·<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'>  </span><i style='mso-bidi-font-style:normal'>Workspace
 
Switcher</i> merupakan bagian yang digunakan untuk mengubah tampilan lembar
 
kerja sesua dengan kebutuhan kerja, seperti untuk keperluan <i
 
style='mso-bidi-font-style:normal'>Essentials</i>, <i style='mso-bidi-font-style:
 
normal'>Photography</i>, <i style='mso-bidi-font-style:normal'>Painting</i>,
 
dan <i style='mso-bidi-font-style:normal'>Typography</i>. Dapat juga mengatur
 
format tampilan lembar kerja sendiri sesuai kebutuhan dan kenyamanan kerja,
 
serta menyimpan tampilan lembar kerja tersebut.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l20 level1 lfo29'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:Symbol;mso-fareast-font-family:
 
Symbol;mso-bidi-font-family:Symbol'><span style='mso-list:Ignore'>·<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'>  </span><i style='mso-bidi-font-style:normal'>Dock
 
Panel</i> merupakan bagian yang menampung panel – panel yang berisi serangkaian
 
perintah dan parameter untuk mengolah dan memanipulasi objek gambar. Tidak
 
semua panel yang dimiliki oleh <i style='mso-bidi-font-style:normal'>Photoshop
 
CS6</i> tampil pada bagian <i style='mso-bidi-font-style:normal'>dock panel</i>
 
ini. Dapat menampilkan/menyembunyikan panel – panel <i style='mso-bidi-font-style:
 
normal'>Photoshop CS6</i> dengan menggunakan perintah menu <i style='mso-bidi-font-style:
 
normal'>Windows</i> dan pilih nama panel yang ingin di tampilkan/disembunyikan.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l17 level1 lfo30'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:Symbol;mso-fareast-font-family:
 
Symbol;mso-bidi-font-family:Symbol'><span style='mso-list:Ignore'>·<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'>  </span>Jendela Dokumen merupakan lembar kerja utama
 
yang menampilkan objek gambar atau foto yang sedang dimanipulasi. Jendela
 
dokumen ini memiliki elemen yang disebut dengan <i style='mso-bidi-font-style:
 
normal'>tab</i> dokumen yang terletak pada bagian atas dan berisi nama – nama
 
dokumen yang sedang aktif.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l17 level1 lfo30'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:Symbol;mso-fareast-font-family:
 
Symbol;mso-bidi-font-family:Symbol'><span style='mso-list:Ignore'>·<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'>  </span><i style='mso-bidi-font-style:normal'>Tab</i>
 
dokumen merupakan bagian yang menampung nama – nama dokumen yang sedang aktif,
 
dimana dapat mengklik nama dokumen tersebut untuk membuka dokumen yang akan
 
dikerjakan.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l17 level1 lfo30'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:Symbol;mso-fareast-font-family:
 
Symbol;mso-bidi-font-family:Symbol'><span style='mso-list:Ignore'>·<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'>  </span>Jendela <i style='mso-bidi-font-style:normal'>Timeline</i>
 
merupakan bagian yang digunakan untuk membuat animasi dan mengatur jalannya
 
animasi yang sedang dikerjakan.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:134.45pt;margin-bottom:.0001pt;mso-add-space:
 
auto;text-indent:-98.45pt;mso-list:l22 level3 lfo5'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";color:black'><span style='mso-list:
 
Ignore'>2.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><i style='mso-bidi-font-style:normal'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Adobe
 
Premier CS3<b style='mso-bidi-font-weight:normal'><o:p></o:p></b></span></i></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:.5in'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-bidi-font-style:italic'>Menurut
 
Sastrawan, dkk (2017 : 4)<sup>[4</sup></span><sup><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US;
 
mso-bidi-font-style:italic'>0</span></sup><sup><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-bidi-font-style:
 
italic'>]</span></sup><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-bidi-font-style:italic'>,<i> Adobe
 
Premiere Pro </i></span><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>adalah program <i style='mso-bidi-font-style:
 
normal'>Video Editing</i> yang dikembangkan oleh <i style='mso-bidi-font-style:
 
normal'>Adobe</i>. Program ini sudah umum digunakan oleh rumah-rumah produksi,
 
televisi dan praktisi di bidangnya <i>Adobe Premiere Pro </i>merupakan program
 
pengolah <i style='mso-bidi-font-style:normal'>video</i> pilihan bagi kalangan
 
profesional, terutama yang suka bereksperimen. Program ini banyak digunakan
 
oleh perusahaan Pembuatan Film/Sinetron, <i style='mso-bidi-font-style:normal'>Broadcasting</i>,
 
dan Pertelevisian.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle align=center style='margin-top:0in;
 
margin-right:0in;margin-bottom:0in;margin-left:35.45pt;margin-bottom:.0001pt;
 
mso-add-space:auto;text-align:center;line-height:normal'><span lang=IN
 
style='font-size:12.0pt;font-family:"Times New Roman",serif;mso-fareast-language:
 
IN;mso-no-proof:yes'><v:shape id="_x0000_i1026" type="#_x0000_t75" style='width:305.25pt;
 
height:188.25pt'>
 
<v:imagedata src="BAB%20II%20Yuri_files/image002.png" o:title="Premiere"/>
 
</v:shape></span><b style='mso-bidi-font-weight:normal'><i style='mso-bidi-font-style:
 
normal'><span lang=IN style='font-size:12.0pt;font-family:"Times New Roman",serif'><o:p></o:p></span></i></b></p>
 
 
<p class=MsoListParagraphCxSpMiddle align=center style='margin-top:0in;
 
margin-right:0in;margin-bottom:0in;margin-left:53.45pt;margin-bottom:.0001pt;
 
mso-add-space:auto;text-align:center;text-indent:3.25pt;line-height:normal'><b
 
style='mso-bidi-font-weight:normal'><span lang=IN style='font-size:10.0pt;
 
font-family:"Times New Roman",serif'>Gambar 2.</span></b><b style='mso-bidi-font-weight:
 
normal'><span style='font-size:10.0pt;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>2.</span></b><b style='mso-bidi-font-weight:normal'><span
 
style='font-size:10.0pt;font-family:"Times New Roman",serif'> <span lang=IN>Tampilan
 
Jendela <i style='mso-bidi-font-style:normal'>Adobe Premier</i></span></span></b><b
 
style='mso-bidi-font-weight:normal'><i style='mso-bidi-font-style:normal'><span
 
style='font-size:10.0pt;font-family:"Times New Roman",serif;mso-ansi-language:
 
EN-US'>e CS 3<o:p></o:p></span></i></b></p>
 
 
<p class=MsoListParagraphCxSpMiddle align=center style='margin-top:0in;
 
margin-right:0in;margin-bottom:0in;margin-left:35.45pt;margin-bottom:.0001pt;
 
mso-add-space:auto;text-align:center'><b style='mso-bidi-font-weight:normal'><i
 
style='mso-bidi-font-style:normal'><span style='font-size:10.0pt;line-height:
 
200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'><o:p>&nbsp;</o:p></span></i></b></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-.5in;mso-list:l22 level3 lfo5'><![if !supportLists]><span lang=SV
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";color:black;mso-ansi-language:SV'><span
 
style='mso-list:Ignore'>3.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><i style='mso-bidi-font-style:normal'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Adobe</span></i><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
<i style='mso-bidi-font-style:normal'>After Effect</i></span><i
 
style='mso-bidi-font-style:normal'><span style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'> CS<span
 
style='mso-spacerun:yes'>  </span>6</span></i><i style='mso-bidi-font-style:
 
normal'><span lang=SV style='font-size:12.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-ansi-language:SV'><o:p></o:p></span></i></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:77.95pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Menurut
 
Daniel</span><span lang=IN style='font-size:12.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-fareast-language:IN;mso-bidi-font-style:italic'>
 
(2015 : 23 - 24)<sup>[8]</sup>, <i><span style='mso-spacerun:yes'> </span>Adobe
 
After Effect </i></span><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-language:IN'>adalah program
 
pengolah <i style='mso-bidi-font-style:normal'>video editing</i>. <i>Adobe
 
After Effect </i>adalah digunakan untuk mengolah dan menambahkan efek – efek
 
khusus dalam pembuat video acara -acara seperti pernikahan, maupun pembuatan
 
iklan di industri. Berikut ini cara membuat lembar kerja baru di <i>Adobe After
 
Effect </i>pada <i>Windows </i>Klik <i>Start </i>&gt;&gt; <i>All Program </i>&gt;&gt;
 
<i>Adobe After Effect </i>maka anda akan melihat tampilan seperti ini :</span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US;mso-fareast-language:IN'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:77.95pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l25 level1 lfo23'><![if !supportLists]><span
 
lang=IN style='font-size:11.5pt;mso-bidi-font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman"'><span
 
style='mso-list:Ignore'>1.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'><span
 
style='mso-spacerun:yes'>  </span>Menu Utama</span><b style='mso-bidi-font-weight:
 
normal'><i style='mso-bidi-font-style:normal'><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif'><o:p></o:p></span></i></b></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>Tempat kumpulan menu – menu untuk mengakses fitur yang
 
ada <i>di After Efect </i>terdiri dari <i>File, Edit, Composite, Layer, Effect,
 
Animation</i>, dll.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l25 level1 lfo23'><![if !supportLists]><span
 
lang=IN style='font-size:11.5pt;mso-bidi-font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman"'><span
 
style='mso-list:Ignore'>2.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'><span
 
style='mso-spacerun:yes'>  </span><i style='mso-bidi-font-style:normal'>Tool Bar</i></span><b
 
style='mso-bidi-font-weight:normal'><i style='mso-bidi-font-style:normal'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'><o:p></o:p></span></i></b></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>Tempat alat – alat untuk <i>Edit Video </i>nantinya
 
seperti <i>Zoom, Teks, Shape, Clone</i>.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'><o:p>&nbsp;</o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l25 level1 lfo23'><![if !supportLists]><span
 
lang=IN style='font-size:11.5pt;mso-bidi-font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman"'><span
 
style='mso-list:Ignore'>3.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'><span
 
style='mso-spacerun:yes'>  </span><i style='mso-bidi-font-style:normal'>Library</i>
 
dan <i style='mso-bidi-font-style:normal'>Effect View</i></span><b
 
style='mso-bidi-font-weight:normal'><i style='mso-bidi-font-style:normal'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'><o:p></o:p></span></i></b></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>Tempat <i>file source </i>dan juga tampilan efek yang
 
akan dimunculkan di <i style='mso-bidi-font-style:normal'>Video</i> anda. Ini
 
adalah tempat semua import Komposisi<i>, Video, Audio, Graphics</i>.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:70.9pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-.25in;mso-list:l25 level1 lfo23'><![if !supportLists]><span
 
lang=IN style='font-size:11.5pt;mso-bidi-font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-font-family:"Times New Roman"'><span
 
style='mso-list:Ignore'>4.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'><span
 
style='mso-spacerun:yes'>  </span>Kumpulan <i style='mso-bidi-font-style:normal'>Pallete</i></span><b
 
style='mso-bidi-font-weight:normal'><i style='mso-bidi-font-style:normal'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'><o:p></o:p></span></i></b></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>Ada beberapa seperti <i>Time, Audio</i>, Efek dll. Ini
 
panel yang besar namun</span><b style='mso-bidi-font-weight:normal'><i
 
style='mso-bidi-font-style:normal'><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'> </span></i></b><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>tidak sepenuhnya diperlukan untuk pengguna dasar.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:70.9pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-14.2pt;mso-list:l25 level1 lfo23'><![if !supportLists]><span
 
lang=IN style='font-size:11.5pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-fareast-language:IN'><span
 
style='mso-list:Ignore'>5.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:11.5pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'><span
 
style='mso-spacerun:yes'>  </span>Komposisi<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpLast style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:11.5pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>Menampilkan isi frame untuk komposisi yang dipilih.<o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:78.0pt;margin-bottom:.0001pt;text-indent:-21.25pt;mso-list:l25 level1 lfo23;
 
mso-layout-grid-align:none;text-autospace:none'><![if !supportLists]><span
 
lang=IN style='font-size:11.5pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-fareast-language:IN'><span
 
style='mso-list:Ignore'>6.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:11.5pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'><span
 
style='mso-spacerun:yes'>  </span>Detail Efek dan <i style='mso-bidi-font-style:
 
normal'>Layer</i><o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:78.0pt;margin-bottom:.0001pt;mso-layout-grid-align:none;text-autospace:
 
none'><span lang=IN style='font-size:11.5pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>Seperti halnya program desain grafis lainnya, <i>palette
 
</i>ini digunakan untuk navigasi anda dalam mengedit video serta memberikan
 
sentuhan permainan <i>layer mode, blends mode </i>maupun <i style='mso-bidi-font-style:
 
normal'>masking</i> untuk menggabungkan dua gambar atau lebih sehingga terlihat
 
menjadi satu tampilan animasi.</span><span style='font-size:11.5pt;line-height:
 
200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US;mso-fareast-language:
 
IN'><o:p></o:p></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:78.0pt;margin-bottom:.0001pt;text-indent:-21.25pt;mso-list:l25 level1 lfo23;
 
mso-layout-grid-align:none;text-autospace:none'><![if !supportLists]><span
 
lang=IN style='font-size:11.5pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-fareast-language:IN'><span
 
style='mso-list:Ignore'>7.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:11.5pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'><span
 
style='mso-spacerun:yes'>  </span><i style='mso-bidi-font-style:normal'>Timeline<o:p></o:p></i></span></p>
 
 
<p class=MsoNormal style='margin-top:0in;margin-right:0in;margin-bottom:0in;
 
margin-left:78.0pt;margin-bottom:.0001pt;mso-layout-grid-align:none;text-autospace:
 
none'><i><span lang=IN style='font-size:11.5pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-fareast-language:IN'>Timeline </span></i><span
 
lang=IN style='font-size:11.5pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>adalah fungsinya menampilkan durasi dan panjang <i
 
style='mso-bidi-font-style:normal'>video</i> serta tampilan <i>layer </i>dan <i>keyframe</i>.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpFirst align=center style='margin:0in;margin-bottom:
 
.0001pt;mso-add-space:auto;text-align:center;line-height:normal'><b
 
style='mso-bidi-font-weight:normal'><span lang=IN style='font-size:12.0pt;
 
font-family:"Times New Roman",serif;mso-fareast-language:IN;mso-no-proof:yes'><span
 
style='mso-spacerun:yes'>      </span><v:shape id="_x0000_i1027" type="#_x0000_t75"
 
style='width:313.5pt;height:194.25pt'>
 
<v:imagedata src="BAB%20II%20Yuri_files/image003.png" o:title="AfterEffect"/>
 
</v:shape><o:p></o:p></span></b></p>
 
 
<p class=MsoListParagraphCxSpMiddle align=center style='margin-top:0in;
 
margin-right:0in;margin-bottom:0in;margin-left:35.45pt;margin-bottom:.0001pt;
 
mso-add-space:auto;text-align:center;line-height:normal'><b style='mso-bidi-font-weight:
 
normal'><span lang=IN style='font-size:10.0pt;font-family:"Times New Roman",serif'>Gambar
 
2.1</span></b><b style='mso-bidi-font-weight:normal'><span style='font-size:
 
10.0pt;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'>.</span></b><b
 
style='mso-bidi-font-weight:normal'><span lang=IN style='font-size:10.0pt;
 
font-family:"Times New Roman",serif'> Tampilan Jendela <i style='mso-bidi-font-style:
 
normal'>Adobe </i></span></b><b style='mso-bidi-font-weight:normal'><i
 
style='mso-bidi-font-style:normal'><span style='font-size:10.0pt;font-family:
 
"Times New Roman",serif;mso-ansi-language:EN-US'>after effek CS 6</span></i></b><b
 
style='mso-bidi-font-weight:normal'><i style='mso-bidi-font-style:normal'><span
 
lang=IN style='font-size:10.0pt;font-family:"Times New Roman",serif'><o:p></o:p></span></i></b></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-bottom:0in;margin-bottom:
 
.0001pt;mso-add-space:auto;text-indent:-.5in;mso-list:l30 level3 lfo12'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>2.2.5.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>Konsep Dasar </span><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Elisitasi<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-bottom:0in;margin-bottom:
 
.0001pt;mso-add-space:auto;text-indent:20.7pt'><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Menurut Sommerville
 
dalam Prastomo (2014 : 166)<sup>[</sup></span><sup><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'>28</span></sup><sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>]</span></sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>,
 
“elisitasi adalah sekumpulan aktifitas yang ditujukan untuk menemukan kebutuhan
 
suatu sistem baru melalui komunikasi dengan pelanggan dan pihak yang memiliki
 
kepentingan dalam pengembangan sistem.” Elisitasi didapat melalui proses
 
wawancara dan dilakukan melalui tiga tahap yaitu : <o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l19 level1 lfo24'><![if !supportLists]><span
 
lang=IN style='mso-bidi-font-size:12.0pt;line-height:200%;mso-bidi-font-family:
 
Calibri'><span style='mso-list:Ignore'>1.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Elisitasi Tahap I, Berisi
 
seluruh rancangan sistem baru yang diusulkan oleh pihak manajemen terkait oleh
 
pihak wawancara. <o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l19 level1 lfo24'><![if !supportLists]><span
 
lang=IN style='mso-bidi-font-size:12.0pt;line-height:200%;mso-bidi-font-family:
 
Calibri'><span style='mso-list:Ignore'>2.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Elisitasi Tahap II,
 
Merupakan hasil dari pengklasifikasian elisitasi tahap I berdasarkan metode
 
MDI, Metode MDI bertujuan memisahkan antara rancangan sistem yang penting dan
 
harus ada pada sistem. Berikut penjelasan mengenai metode MDI :<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l29 level2 lfo10'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>a.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'>  </span>M pada MDI berarti <i>Mandatory </i>(penting).
 
Maksudnya <i>requirement </i>tersebut harus ada dan tidak boleh dihilangkan pada
 
saat pembuatan sistem baru.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l29 level2 lfo10'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>b.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'>  </span>D pada MDI berarti <i>Desireable</i>.
 
Maksudnya <i>requirement </i>tersebut tidak terlalu penting dan boleh
 
dihilangkan, namun jika <i>requirement </i>tersebut digunakan dalam pembentukan
 
sistem maka akan membuat sistem tersebut lebih sempurna.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l29 level2 lfo10'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>c.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'>  </span>I pada MDI berarti <i>Inessential</i>.
 
Maksudnya <i>requirement </i>tersebut bukanlah termasuk bagian sistem dibahas.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l29 level1 lfo10'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>2.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Elisitasi Tahap III,
 
Merupakan penyusutan elisitasi tapah II dengan cara mengeliminasi semua <i>requirement
 
</i>dengan option I pada metode MDI. Selanjutnya semua <i>requirement </i>yang
 
tersisa diklasifikasikan kembali dengan metode TOE, yaitu :<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l29 level2 lfo10'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>a.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'>  </span>T artinya <i>Technical</i>, maksudnya
 
bagaimana tata cara / teknik pembuatan <i>requirement </i>tersebut dalam sistem
 
yang diusulkan?<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l29 level2 lfo10'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>b.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'>  </span>O artinya <i>Operational</i>, maksudnya
 
bagaimana tata cara penggunaan <i>requirement </i>tersebut dalam sistem yang
 
akan dikembangkan?<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l29 level2 lfo10'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>c.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'>  </span>E artinya <i>Economy</i>, maksudnya berapakah
 
biaya yang diperlukan guna membangun <i>requirement </i>tersebut didalam
 
sistem?<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-bottom:0in;margin-bottom:
 
.0001pt;mso-add-space:auto;text-indent:-.5in;mso-list:l30 level3 lfo12'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>2.2.6.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-bidi-font-weight:bold'>Konsep Dasar <i style='mso-bidi-font-style:normal'>Literature
 
Review</i></span><b style='mso-bidi-font-weight:normal'><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'><o:p></o:p></span></b></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l4 level3 lfo21'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";color:black'><span style='mso-list:
 
Ignore'>1.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-bidi-font-weight:bold'>Pengertian
 
<i style='mso-bidi-font-style:normal'>Literature Review</i></span><b
 
style='mso-bidi-font-weight:normal'><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><o:p></o:p></span></b></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:15.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-bidi-font-weight:bold'>Menurut Find
 
dalam Mwanga (2015 : 20)<sup>[</sup></span><sup><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US;
 
mso-bidi-font-weight:bold'>26</span></sup><sup><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-bidi-font-weight:
 
bold'>]</span></sup><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-bidi-font-weight:bold'>, </span><i><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>a
 
literature review is a systematic, explicit, and reproducible method for
 
identifying, evaluating, and synthesizing the existing body of completed and
 
recorded work produced by researchers, scholars, and practitioners.<o:p></o:p></span></i></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:15.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-bidi-font-style:italic'>(</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
background:white'>Kajian<span class=apple-converted-space> </span>pustaka<span
 
class=apple-converted-space> </span>adalah<span class=apple-converted-space> </span>metode<span
 
class=apple-converted-space> </span>sistematis,<span
 
class=apple-converted-space> </span>eksplisit<span class=apple-converted-space>
 
</span>dan<span class=apple-converted-space> </span>diulang<span
 
class=apple-converted-space> </span>untuk<span class=apple-converted-space> </span>mengidentifikasi,<span
 
class=apple-converted-space> </span>mengevaluasi<span
 
class=apple-converted-space> </span>dan<span class=apple-converted-space> </span>sintesis<span
 
class=apple-converted-space> </span>tubuh<span class=apple-converted-space> </span>yang
 
ada<span class=apple-converted-space> </span>pekerjaan<span
 
class=apple-converted-space> </span>selesai<span class=apple-converted-space> </span>dan<span
 
class=apple-converted-space> </span>rekaman<span class=apple-converted-space> </span>yang<span
 
class=apple-converted-space> </span>diproduksi<span
 
class=apple-converted-space> </span>oleh<span class=apple-converted-space> </span>para
 
peneliti,<span class=apple-converted-space> </span>sarjana<span
 
class=apple-converted-space> </span>dan<span class=apple-converted-space> </span>praktisi</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-bidi-font-style:italic'>).</span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;background:white'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:15.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Menurut Machi dalam Kargbo (2015 : 12)<sup>[2</sup></span><sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>1</span></sup><sup><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif'>]</span></sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>,
 
<i style='mso-bidi-font-style:normal'>a literature review is a sensibly argued
 
case based on a broad understanding of a state of knowledge about a study
 
topic. It is a well thought-out way to re-search a topic.<o:p></o:p></i></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:15.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>(<span style='background:white'>Kajian<span
 
class=apple-converted-space> </span>pustaka<span class=apple-converted-space> </span>adalah<span
 
class=apple-converted-space> </span>kasus<span class=apple-converted-space> </span>bijaksana<span
 
class=apple-converted-space> </span>dikatakan<span class=apple-converted-space>
 
</span>didasarkan<span class=apple-converted-space> </span>pada<span
 
class=apple-converted-space> </span>pemahaman<span class=apple-converted-space>
 
</span>yang luas<span class=apple-converted-space> </span>dari<span
 
class=apple-converted-space> </span>negara<span class=apple-converted-space> </span>pengetahuan<span
 
class=apple-converted-space> </span>tentang<span class=apple-converted-space> </span>topik<span
 
class=apple-converted-space> </span>penelitian.<span
 
class=apple-converted-space> </span>Itu<span class=apple-converted-space> </span>adalah<span
 
class=apple-converted-space> </span>dipikirkan<span
 
class=apple-converted-space> </span>cara<span class=apple-converted-space> </span>untuk<span
 
class=apple-converted-space> </span>penelitian<span
 
class=apple-converted-space> </span>topik<span class=apple-converted-space> </span>dengan<span
 
class=apple-converted-space> </span>baik</span>).<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Dari dua pengertian diatas maka <i
 
style='mso-bidi-font-style:normal'>literature review</i> adalah <span
 
style='background:white'>metode<span class=apple-converted-space> </span>sistematis,<span
 
class=apple-converted-space> </span>eksplisit<span class=apple-converted-space>
 
</span>dan<span class=apple-converted-space> </span>diulang<span
 
class=apple-converted-space> </span>untuk<span class=apple-converted-space> </span>mengidentifikasi,<span
 
class=apple-converted-space> </span>mengevaluasi</span>, dan <span
 
style='background:white'>didasarkan<span class=apple-converted-space> </span>pada<span
 
class=apple-converted-space> </span>pemahaman tentang<span
 
class=apple-converted-space> </span>topik<span class=apple-converted-space> </span>penelitian.<o:p></o:p></span></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.25pt;mso-list:l4 level1 lfo21'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>2.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Jenis Penelitian<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:56.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.3pt'><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Menurut Abdullah (2015 : 19)<sup>[1]</sup>,
 
</span><span lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>belum ada kesepakatan dikalangan para ahli penelitian
 
berkenaan dengan jenis penelitian ini, sebab perbedaan sudut pandang menyebabkan
 
berbeda jenis penelitian. Diantara pengelompokan dan jenis penelitian yang
 
sudah ada adalah :<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l4 level2 lfo21'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-fareast-language:IN'><span
 
style='mso-list:Ignore'>a.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'><span
 
style='mso-spacerun:yes'>  </span>Menurut bidangnya jenis penelitian terbagi
 
atas : penelitian pendidikan, penelitian sejarah, penelitian bahasa, dan
 
sebagainya.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l4 level2 lfo21'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-fareast-language:IN'><span
 
style='mso-list:Ignore'>b.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'><span
 
style='mso-spacerun:yes'>  </span>Menurut tempatnya : penelitian labolatorium,
 
penelitian perpustakaan, penelitian kancah.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l4 level2 lfo21'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-fareast-language:IN'><span
 
style='mso-list:Ignore'>c.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'><span
 
style='mso-spacerun:yes'>  </span>Berdasarkan penggunaannya : penelitian murni
 
dan penelitian terapan.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l4 level2 lfo21'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-fareast-language:IN'><span
 
style='mso-list:Ignore'>d.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'><span
 
style='mso-spacerun:yes'>  </span>Menuruttujuan umumnya : penelitian eksploratif,
 
penelitian development, dan penelitian verifikatif.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l4 level2 lfo21'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-fareast-language:IN'><span
 
style='mso-list:Ignore'>e.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'><span
 
style='mso-spacerun:yes'>  </span>Menurut pendekatannya : penelitian
 
longitudinal, dan penelitian <i>cross sectional</i>.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l4 level2 lfo21'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-fareast-language:IN'><span
 
style='mso-list:Ignore'>f.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'><span
 
style='mso-spacerun:yes'>  </span>Menurut tarafnya : penelitian deskriptif dan
 
inferensial.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:78.0pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-21.3pt;mso-list:l4 level2 lfo21'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-fareast-language:IN'><span
 
style='mso-list:Ignore'>g.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'><span
 
style='mso-spacerun:yes'>  </span>Menurut paradigmanya : penelitian kuantitatif
 
dan penelitian kualitatif.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-bottom:0in;margin-bottom:
 
.0001pt;mso-add-space:auto'><span lang=IN style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'><o:p>&nbsp;</o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-bottom:0in;margin-bottom:
 
.0001pt;mso-add-space:auto'><span lang=IN style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'><o:p>&nbsp;</o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-bottom:0in;margin-bottom:
 
.0001pt;mso-add-space:auto;text-indent:-.5in;mso-list:l30 level3 lfo12'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>2.2.7.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><i
 
style='mso-bidi-font-style:normal'><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Literature Review<o:p></o:p></span></i></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:35.45pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:21.3pt'><i style='mso-bidi-font-style:normal'><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'> </span></span></i><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Dari beberapa
 
hasil tinjauan peneliti mendapatkan beberapa <i style='mso-bidi-font-style:
 
normal'>literature r</i></span><i style='mso-bidi-font-style:normal'><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>e</span></i><i style='mso-bidi-font-style:normal'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>view</span></i><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>,
 
di antaranya sebagai berikut :</span><span style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraph style='margin-top:0in;margin-right:0in;margin-bottom:
 
0in;margin-left:49.5pt;margin-bottom:.0001pt;text-indent:-13.5pt;mso-list:l9 level1 lfo17;
 
tab-stops:-4.0in'><![if !supportLists]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-font-family:
 
"Times New Roman"'><span style='mso-list:Ignore'>1.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Penelitian yang di
 
lakukan oleh Yogi Agus Sucahyo (2013)</span><sup><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>[</span></sup><sup><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US;
 
mso-fareast-language:IN'>27</span></sup><sup><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:
 
IN'>]</span></sup><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-language:IN'>,</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
yang berjudul “PERANCANGAN VIDEO PROFILE SEBAGAI PENUNJANG MEDIA INFORMASI PADA
 
SMA NEGERI 8 KOTA TANGERANG Pengenalan dunia pendidikan dengan teknologi
 
informasi multimedia saat ini sangat di perlukan, karena sebagai sarana
 
informasi untuk para calon-calon siswa orang tua siswa atau bahkan orang-orang
 
yang mempunyai kepentingan dengan pihak sekolah. Informasi ini sangat di
 
butuhkan oleh para calon siswa atau siswi yang akan masuk sekolah barunya.
 
Sehingga calon siswa dapat mengetahui berbagai fasilitias yang ada pada sekolah
 
barunya.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraph style='margin-top:0in;margin-right:0in;margin-bottom:
 
0in;margin-left:49.5pt;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l9 level1 lfo17;
 
tab-stops:-4.0in'><![if !supportLists]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-font-family:
 
"Times New Roman"'><span style='mso-list:Ignore'>2.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Penelitian yang di
 
lakukan oleh Ani Fitriyani</span><span lang=IN style='font-size:12.0pt;
 
mso-bidi-font-size:10.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
</span><span lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'><span
 
style='mso-spacerun:yes'> </span>(201</span><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'>6</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>)</span><sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>[</span></sup><sup><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US;
 
mso-fareast-language:IN'>4</span></sup><sup><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:
 
IN'>]</span></sup><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-language:IN'>,</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
yang berjudul “PERANCANGAN MEDIA KOMUNIKASI AUDIO VISUAL BERBENTUK VIDEO
 
PROFILE SEBAGAI MEDIA PROMOSI DAN INFORMASI DI SMK RICARDO AUTO MACHINE KOTA
 
TANGERANG”. sekolah yang terbilang baru dan masih mnggunakan media lisan dan tulisan,
 
pameran pendidikan dan <i style='mso-bidi-font-style:normal'>website </i>namun
 
media tersebut kurang efektif untuk menginformasikan dan memperkenalkan SMK Ricardo
 
Auto Machine Kota Tangerang, maka pihak sekolah membutuhkan media <i
 
style='mso-bidi-font-style:normal'>video profile </i>untuk menunjang berbagai kegiatan
 
seperti menginformasikan kepada masyarakat luas khususnya untuk siswa siswi Sekolah
 
Menengah Pertama (SMP)</span><span style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-ansi-language:EN-US'>.</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:49.5pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-13.5pt;mso-list:l9 level1 lfo17;tab-stops:-4.0in'><![if !supportLists]><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-US'><span
 
style='mso-list:Ignore'>3.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=EN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN'>Research conducted by Roya Choupani, Stephan Wong, and
 
Mehmet Tolun, entitled Spatial Multiple Description Coding for Scalable Video
 
Streams, (2014)</span><sup><span lang=IN style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif;mso-fareast-language:IN'>[</span></sup><sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US;mso-fareast-language:IN'>7</span></sup><sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>]</span></sup><span lang=EN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN'>, World Multimedia and Broadcasting is a world that is
 
very familiar with elekrtonika and advanced technology. This is attested by the
 
design of promotional media and information increased following the demands of
 
rapid technological developments with their varied information media such as
 
visual communication design.</span><span style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;mso-add-space:auto;
 
tab-stops:-4.0in'><span lang=IN style='font-size:12.0pt;mso-bidi-font-size:
 
11.0pt;line-height:200%;font-family:"Times New Roman",serif'>Penelitian yang
 
dilakukan oleh Roya Choupani, Stephan Wong, dan Mehmet Tolun, berjudul spasial
 
beberapa Deskripsi Coding untuk Scalable Video Stream, (2014) [7] dunia
 
Multimedia dan penyiaran adalah dunia yang sangat akrab dengan elekrtonika dan
 
maju teknologi. Ini di buktikan dengan desain media promosi dan informasi
 
meningkat mengikuti tuntutan perkembangan teknologi yang cepat dengan mereka
 
bervariasi informasi media seperti desain komunikasi visual.</span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:49.5pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-13.5pt;mso-list:l9 level1 lfo17;tab-stops:-4.0in'><![if !supportLists]><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-US'><span
 
style='mso-list:Ignore'>4.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=EN style='font-size:12.0pt;
 
mso-bidi-font-size:10.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN'>Research
 
conducted by Christian Di Laura, Diego Pajuelo, and Guillermo Kemper
 
Steganography entitled A Novel Technique for SDTV-H.264 / AVC Encoded Video.
 
School of Electrical Engineering, Peruvian University of Applied Sciences,
 
(2016)</span><sup><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-language:IN'>[</span></sup><sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US;mso-fareast-language:IN'>10</span></sup><sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>]</span></sup><span lang=EN style='font-size:12.0pt;
 
mso-bidi-font-size:10.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN'>, each agency
 
or institution that in the future want development towards more advanced in
 
quality and quantity in the end would require a supporting instrument for
 
conveying information promotion programs that have been planned, of course,
 
there must be a means of supporting the communicative value and effective.</span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;mso-add-space:auto;
 
tab-stops:-4.0in'><span lang=IN style='font-size:12.0pt;mso-bidi-font-size:
 
11.0pt;line-height:200%;font-family:"Times New Roman",serif'>Penelitian yang
 
dilakukan oleh Christian Di Laura, Diego Pajuelo, dan Steganografi Kemper
 
Guillermo berjudul A Novel teknik untuk SDTV-H.264 / Video AVC yang disandikan.
 
Sekolah teknik elektro, Peru Universitas ilmu terapan, (2016) [10], setiap
 
badan atau lembaga yang di masa depan pembangunan menuju lebih maju dalam kualitas
 
dan kuantitas pada akhirnya akan memerlukan alat pendukung untuk menyampaikan
 
informasi program-program promosi yang telah direncanakan, tentu saja, harus
 
ada sarana penunjang nilai komunikatif dan efektif.</span><span
 
style='font-size:14.0pt;mso-bidi-font-size:12.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraph style='margin-top:0in;margin-right:0in;margin-bottom:
 
0in;margin-left:49.5pt;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l9 level1 lfo17;
 
tab-stops:-4.0in'><![if !supportLists]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-font-family:
 
"Times New Roman"'><span style='mso-list:Ignore'>5.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Penelitian yang di
 
lakukan oleh Riri Mahmuriyah (201</span><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'>6</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>)</span><sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>[</span></sup><sup><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US;
 
mso-fareast-language:IN'>31</span></sup><sup><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:
 
IN'>]</span></sup><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-language:IN'>,</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
yang berjudul “PERANCANGAN MEDIA AUDIO VISUAL BERBENTUK VIDEO PROFILE GUNA
 
MENUNJANG PROMOSI DAN INFORMASI PADA SMK HARAPAN JAYA KOTA TANGERANG”.
 
pendidikan perlu mendapat perhatian yang besar agar kita dapat mengejar
 
ketinggalan dibidang Ilmu Pengetahuan dan Teknologi yang mutlak kita perlukan
 
untuk mempererat pembangunan dewasa ini. Karena itu pendidikan yang bermutu
 
perlu mendapat perhatian serius dari pemerintah.<o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:49.5pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-13.5pt;mso-list:l9 level1 lfo17;tab-stops:-4.0in'><![if !supportLists]><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman";mso-ansi-language:EN-US'><span
 
style='mso-list:Ignore'>6.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;
 
</span></span></span><![endif]><i style='mso-bidi-font-style:normal'><span
 
lang=EN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-ansi-language:EN'>Research conducted by
 
Youssef Lahbabi, El Hassan Ibn Elhaj, and Ahmed Hammouch, entitled Adaptive
 
Scalable Streaming of Videos over P2PTV, (2015)</span></i><i style='mso-bidi-font-style:
 
normal'><sup><span lang=IN style='font-size:12.0pt;line-height:200%;font-family:
 
"Times New Roman",serif;mso-fareast-language:IN'>[</span></sup></i><i
 
style='mso-bidi-font-style:normal'><sup><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US;
 
mso-fareast-language:IN'>22</span></sup></i><i style='mso-bidi-font-style:normal'><sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>]</span></sup></i><i style='mso-bidi-font-style:normal'><span
 
lang=EN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-ansi-language:EN'>, World Multimedia
 
and Broadcasting is a world that is very familiar with elekrtonika and advanced
 
technology. This is attested by the design of promotional media and information
 
increased following the demands of rapid technological developments with their
 
varied information media such as visual communication desig</span></i><i
 
style='mso-bidi-font-style:normal'><span lang=IN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif'>n.</span></i><i
 
style='mso-bidi-font-style:normal'><span style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'><o:p></o:p></span></i></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;mso-add-space:auto;
 
tab-stops:-4.0in'><span lang=IN style='font-size:12.0pt;mso-bidi-font-size:
 
11.0pt;line-height:200%;font-family:"Times New Roman",serif'>Penelitian yang
 
dilakukan oleh Youssef Lahbabi, El Hassan Ibn Elhaj, dan Ahmed Hammouch,
 
berjudul adaptif Scalable Streaming dari video atas P2PTV, (2015) [22], dunia
 
Multimedia dan penyiaran adalah dunia yang sangat akrab dengan elekrtonika dan
 
teknologi maju. Ini di buktikan dengan desain media promosi dan informasi
 
meningkat mengikuti tuntutan perkembangan teknologi yang cepat dengan mereka
 
bervariasi informasi media seperti desain komunikasi visual</span><i
 
style='mso-bidi-font-style:normal'><span style='font-size:14.0pt;mso-bidi-font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:
 
EN-US'><o:p></o:p></span></i></p>
 
 
<p class=MsoListParagraph style='margin-top:0in;margin-right:0in;margin-bottom:
 
0in;margin-left:49.5pt;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l9 level1 lfo17;
 
tab-stops:-4.0in'><![if !supportLists]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-font-family:
 
"Times New Roman"'><span style='mso-list:Ignore'>7.<span style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;
 
</span></span></span><![endif]><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Penelitian yang di
 
lakukan oleh </span><span lang=IN style='font-size:12.0pt;mso-bidi-font-size:
 
10.0pt;line-height:200%;font-family:"Times New Roman",serif'>Siti Kholipah M</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
(201</span><span style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>6</span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>)</span><sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>[</span></sup><sup><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US;
 
mso-fareast-language:IN'>22</span></sup><sup><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:
 
IN'>]</span></sup><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-language:IN'>,</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
yang berjudul “PERANCANGAN MEDIA VIDEO COMPANY PROFILE SEBAGAI MEDIA PENUNJANG
 
INFORMASI DAN PROMOSI PADA SMK PUTRA TAMA MANDIRI”. </span><span lang=IN
 
style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:
 
"Times New Roman",serif'>Informasi menjadi hal penting, karena dengan informasi
 
orang akan mendapat semua yang diinginkan. Penyebaran informasi tersebar
 
melalui media cetak atupun media elektronik berbentuk multimedia, dari media
 
itulah masyarakat dapat memperoleh informasi.</span><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraph style='margin-top:0in;margin-right:0in;margin-bottom:
 
0in;margin-left:49.5pt;margin-bottom:.0001pt;text-indent:-13.5pt;mso-list:l9 level1 lfo17'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>8.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp; </span></span></span><![endif]><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>R</span><span lang=EN style='font-size:12.0pt;
 
mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN'>esearch conducted by Ivaylo Atanasov and Evelina
 
Pencheva, entitled Model Aspects of Open Access to Multimedia Broadcast
 
Services in the Evolved Packet System, (2015)</span><sup><span lang=IN
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>[</span></sup><sup><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US;
 
mso-fareast-language:IN'>5</span></sup><sup><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:
 
IN'>]</span></sup><span lang=EN style='font-size:12.0pt;mso-bidi-font-size:
 
11.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:
 
EN'> Today, the proliferation of computers in the field of multimedia help
 
mankind in this century to be able to interact better. With multimedia humans
 
have a wide variety of media to communicate with other humans. But today people
 
more opt-based audio-visual media</span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraph style='margin-top:0in;margin-right:0in;margin-bottom:
 
0in;margin-left:1.0in;margin-bottom:.0001pt'><span lang=IN style='font-size:
 
12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;font-family:"Times New Roman",serif'>Penelitian
 
yang dilakukan oleh Ivaylo Atanasov dan Evelina Pencheva, berjudul Model aspek
 
akses terbuka ke Layanan Multimedia siaran dalam sistem paket berevolusi,
 
(2015) [4] hari ini, proliferasi komputer di bidang multimedia bantuan manusia
 
dalam hal ini abad untuk dapat berinteraksi lebih baik. Dengan multimedia
 
manusia memiliki berbagai media untuk berkomunikasi dengan manusia lain. Tapi
 
hari ini orang-orang lebih memilih berbasis media audiovisual</span><span
 
lang=IN style='font-size:14.0pt;mso-bidi-font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraph style='margin-top:0in;margin-right:0in;margin-bottom:
 
0in;margin-left:49.5pt;margin-bottom:.0001pt;text-indent:-.25in;mso-list:l9 level1 lfo17;
 
tab-stops:-4.0in'><![if !supportLists]><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-fareast-font-family:
 
"Times New Roman";mso-ansi-language:EN-US'><span style='mso-list:Ignore'>9.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span></span><![endif]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>Penelitian
 
yang di lakukan oleh Siti Juaeriyah (201</span><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US'>6</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>)</span><sup><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-language:IN'>[</span></sup><sup><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US;
 
mso-fareast-language:IN'>20</span></sup><sup><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif;mso-fareast-language:
 
IN'>]</span></sup><span lang=IN style='font-size:12.0pt;line-height:200%;
 
font-family:"Times New Roman",serif;mso-fareast-language:IN'>,</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>
 
yang berjudul “PERANCANGAN MEDIA AUDIO VISUAL BERBENTUK VIDEO PROFILE GUNA
 
PENUNJANG PROMOSI DAN INFORMASI PADA SMK PGRI 11 CILEDUG KOTA TANGERANG”. <span
 
style='mso-bidi-font-style:italic'>pengembangan dan pe</span></span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US;mso-bidi-font-style:italic'>nambahan</span><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-bidi-font-style:italic'> media </span><span style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-ansi-language:EN-US;
 
mso-bidi-font-style:italic'>promosi</span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif;mso-bidi-font-style:italic'>
 
yang diinginkan dalam target pemasaran yang telah diprogramkan. Untuk media
 
komunikasi video <i>profile </i>yaitu suatu karya video atau gambar yang
 
dikemas berupa video profile </span><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>SMK PGRI 11 Ciledug Kota
 
Tangerang<span style='mso-bidi-font-style:italic'>, video profile yang
 
merupakan sebagai media yang dapat di jadikan aset sekolah yang dapat digunakan
 
untuk meningkatkan suatu image atau citra dari m<a name="_GoBack"></a>asyarakat.</span></span><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'><o:p></o:p></span></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:49.7pt;margin-bottom:.0001pt;mso-add-space:auto;
 
text-indent:-.25in;mso-list:l9 level1 lfo17'><![if !supportLists]><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-fareast-font-family:"Times New Roman"'><span style='mso-list:Ignore'>10.<span
 
style='font:7.0pt "Times New Roman"'>&nbsp; </span></span></span><![endif]><i
 
style='mso-bidi-font-style:normal'><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>Research conducted by
 
Manocha (2014)</span></i><sup><span lang=IN style='font-size:12.0pt;line-height:
 
200%;font-family:"Times New Roman",serif'>[2</span></sup><sup><span
 
style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif;
 
mso-ansi-language:EN-US'>4</span></sup><sup><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif'>] </span></sup><b
 
style='mso-bidi-font-weight:normal'><i style='mso-bidi-font-style:normal'><span
 
lang=IN style='font-size:12.0pt;line-height:200%;font-family:"Times New Roman",serif'>“ROI
 
Based Video Object Tracking Using Mean Kernel Profile of Histogram”</span></i></b><i
 
style='mso-bidi-font-style:normal'><span lang=IN style='font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'>. <span style='color:
 
black;mso-font-kerning:1.0pt'>Object Tracking is one of the most challenging
 
subjects in the field of computer vision, surveillance, traffic monitoring,
 
video compression etc. The aim of object tracking is to find a moving object in
 
a video frames sequence. Normally a video tracking system combines three stages
 
of data tracking; object extraction, object recognition &amp; tracking. We
 
propose an approach for tracking object in a single frame in which a centre
 
point of object is taken as focus component. The histogram profile based object
 
representations are updated by changing kernels. To enhance localization of the
 
tracked object some region bounding structure information is added to the
 
method of tracking. This method is successfully adjusted with moving camera,
 
Partial occlusions and changing scale and orientation of target have overcome
 
the need of background subtraction making it more efficient. Some main
 
applications are: surveillance application, control application and analysis
 
application</span><span style='color:red;mso-font-kerning:1.0pt'>.</span><o:p></o:p></span></i></p>
 
 
<p class=MsoListParagraphCxSpMiddle style='margin-top:0in;margin-right:0in;
 
margin-bottom:0in;margin-left:1.0in;margin-bottom:.0001pt;mso-add-space:auto'><span
 
lang=IN style='font-size:12.0pt;mso-bidi-font-size:11.0pt;line-height:200%;
 
font-family:"Times New Roman",serif'>Penelitian yang dilakukan oleh Manocha
 
(2014) [24] &quot;ROI berbasis Video objek pelacakan menggunakan berarti Kernel
 
profil dari Histogram&quot;. Objek pelacakan adalah salah satu mata pelajaran
 
yang paling menantang di bidang komputer visi, pengawasan, lalu lintas
 
pemantauan, video kompresi dll. Tujuan dari objek pelacakan adalah untuk
 
menemukan sebuah objek bergerak dalam urutan video frame. Biasanya video sistem
 
pelacakan menggabungkan tiga tahap data pelacakan; objek ekstraksi, objek
 
pengakuan &amp; pelacakan. Kami mengusulkan pendekatan untuk melacak objek
 
dalam satu frame di mana titik pusat objek diambil sebagai fokus komponen.
 
Profil histogram berbasis objek representasi diperbarui dengan mengubah kernel.
 
Untuk meningkatkan lokalisasi objek dilacak beberapa wilayah yang berlari
 
informasi struktur ditambahkan ke metode pelacakan. Metode ini berhasil
 
disesuaikan dengan bergerak kamera, sebagian occlusions dan perubahan skala dan
 
orientasi target telah mengatasi kebutuhan pengurangan latar belakang yang
 
membuatnya lebih efisien. Beberapa aplikasi utama: surveillance aplikasi,
 
aplikasi kontrol dan aplikasi analisis.</span><i style='mso-bidi-font-style:
 
normal'><span lang=IN style='font-size:14.0pt;mso-bidi-font-size:12.0pt;
 
line-height:200%;font-family:"Times New Roman",serif'><o:p></o:p></span></i></p>
 
 
<p class=MsoListParagraph style='margin-top:0in;margin-right:0in;margin-bottom:
 
0in;margin-left:49.5pt;margin-bottom:.0001pt'><span lang=IN style='font-size:
 
12.0pt;line-height:200%;font-family:"Times New Roman",serif'><o:p>&nbsp;</o:p></span></p>
 
 
</div>
 
 
</body>
 
 
</html>
 

Revisi per 3 Januari 2018 03.31

BAB I

PENDAHULUAN

Latar Belakang Masalah

Media komunikasi visual sebuah sarana promosi ataupun sosialisasi yang baik dalam menyampaikan informasi ke masyarakat luas. Promosi sangat berperan penting dalam pengembangan suatu bisnis, karena promosi suatu kegiatan yang dilakukan untuk mempertahankan perkembangan perusahaan dan untuk mencapai tujuan perusahaan. Dalam dunia pendidikan mempromosikan fakultas yang terdapat dalam sebuah pendidikan sangatlah penting, promosi berperan menyebarkan informasi dan mempengaruhi calon siswa-siswi sehingga tertarik dengan sekolah tersebut. Banyaknya sekolah di Indonesia baik swasta maupun negeri. Hal ini menyebabkan timbulnya persaingan antar sekolah dalam menarik minat calon siswa-siswi. jurusan pada setiap sekolah pun beragam dan memiliki daya tarik tersendiri. Persaingan yang timbul secara tidak langsung mengharuskan setiap sekolah melakukan promosi ke banyak tempat sehingga dapat menjangkau banyak calon Siswa -siswi. Promosi biasanya dilakukan di SMP dan sederajat di kota-kota di tangerang.

Sehubungan dengan kegiatan promosi yang dilakukan di berbagai kota tersebut, maka pendidikan harus tepat dalam menentukan kota tujuan sehingga tidak salah sasaran. Penentuan dilakukan tidak sembarang dalam menentukan keputusan, karna keputusan yang kurang tepat akan berdampak negatif terhadap hasil promosi.

Oleh karena itu, banyak yang menawarkan jasa untuk ikut andil dalam menginformasikan lembaga-lembaga pendidikan. Kebutuhan pada program informasi menggunakan media sebagai sarana promosi kurang lebih hampir sama, seperti menggunakan media penunjang berbasis cetakan, elektronik ataupun media-media penunjang yang mengacu pada perkembangan teknologi sarana produksi media khususnya perkembangan teknologi multimedia.

Informasi dapat dilakukan melalui media video atau periklanan, Sampai saat ini, media video masih menjadi pilihan banyak perusahaan untuk mempromosikan produk mereka, karena dari media video dapat memberikan dampak yang positif untuk meningkatkan citra pendidikan, dianggap pilihan yang menarik sebagai sarana mempublikasikan produk karena dapat menjangkau masyarakat secara luas untuk mengenalkan dan lebih mendekatkan produk kepada konsumen. Media video berperan penting sebagai salah satu sumber informasi yang diperlukan konsumen untuk mengetahui kelebihan dan kekurangan yang ada.

Sampai saat ini media informasi yang berbasis video profile lebih sering dipergunakan, karena lebih mudah menyebar luaskan media tersebut dapat di lihat di sosial media secara berulang-ulang, walaupun dengan biaya yang terhitung lebih besar. Akan tetapi bentuk media video profile dapat lebih bertahan lama dan lebih mudah diatur. Dengan segala keunggulan media video profile diharapkan nilai-nilai efektifitas bisa terpenuhi kebutuhannya. Penggunaan strategi pemasaran melalui video profile, secara tidak langsung memberikan banyak manfaat bagi produsen. Peran video profile antara lain dapat membantu produsen untuk mengenalkan produknya kepada konsumen, menginformasikan mengenai kelebihan dan manfaat produk, menarik minat konsumen. Banyak jenis dan ragamnya media berbasis video profile, diantaranya sejarah sekolah, fasilitas sekolah, sarana dan prasarana, prestasi yang pernah diraih ekstakulikuler sekolah dan ragam media promosi lainnya. Jika kita kaji dengan begitu banyaknya ragam.

Sekecil apapun penilaian dari publik dapat mempengaruhi -eksistensi suatu perusahaan atau lembaga pendidikan, karena secara langsung dan tidak langsung semua kegiatannya akan selalu berhubungan dengan publik, baik publik ekternal maupun publik internal.

SMK Mandiri 2 Balaraja ini telah menggunakan layanan web dan brosur sebagai media promosi dan informasi tetapi belum efektif dan tidak memenuhi target yang di inginkan. Berdasarkan data yang peneliti miliki, media komunikasi visual sangat diperlukan oleh SMK Mandiri 2 Balaraja masih kurangnya media promosi dan informasi yang dikemas secara menarik, sehingga peneliti memutuskan untuk membuat media promosi yang sesuai dan efektif untuk memberikan informasi tentang SMK Mandiri 2 Balaraja kemasyarakat luas dan menaikan jumlah calon siswa-siswi. Peneliti sebagai mahasiswa Program Studi Teknik Informatika yang dibekali keterampilan penguasaan di bidang rancangan media video profile dengan responsif telah melakukan analisis-analisis terhadap penyelenggara pendidikan di SMK Mandiri 2 Balaraja. Dari hasil wawancara peneliti telah menyimpulkan dan menentukan topik penelitian yang diberi judul “PERANCANGAN AUDIO VISUAL BERBENTUK VIDEO PROFILE SEBAGAI PENUNJANG INFORMASI DAN PROMOSI PADA SMK MANDIRI 2 BALARAJA”.

Dari hasil rancangan media informasi tersebut nantinya akan diprogramkan penerbitannya dengan skala periode-periode yang telah ditetapkan berdasarkan volume kegiatan yang akan dipublikasikan, dan tidak dilupakan yang pasti sumber pendanaan biaya produksi media tiap-tiap periode penerbitan.

Rumusan Masalah

Berdasarkan latar belakang penelitian yang telah diuraikan, maka perlu kiranya mengidentifikasikan masalah yang timbul. Hal ini digunakan untuk menyederhanakan permasalahan dan memperjelas arah penelitian sesuai dengan judul di atas, penulis dapat merumuskan beberapa point yang menjadi permasalahan pada SMK Mandiri 2 Balaraja yaitu, sebagai berikut :

  1. Media apa yang tepat untuk mempromosikan SMK Mandiri 2 Balaraja kepada khalayak umum khususnya kepada calon Siswa-Siswi ?
  2. Bagaimana merancang media Video Profile tersebut, agar efektif ?
  3. Manfaat seperti apa yang didapat setelah adanya media promosi dan informasi pada SMK Mandiri 2 Balaraja?

Ruang Lingkup Penelitian

Agar pembahasan permasalahan tidak menyimpang dari topik penelitian, maka penulis membatasi permasalahan yang akan dibahas, adapun permasalahan yang akan dibahas adalah hal-hal yang berkaitan dengan kebutuhan dalam perancangan media promosi dan informasi dalam bentuk, video profile yang berisikan sejarah sekolah, fasilitas sekolah, prestasi yang pernah diraih, sarana dan prasarana dan ekstrakulikuler sekolah.

Tujuan dan Manfaat Penelitian

Tujuan Penelitian

Adapun tujuan penelitian ini sebagai berikut :

1. Mengetahui media yang tepat dan efektif dalam upaya mempromosikan SMK Mandiri 2 Balaraja kepada khalayak umum khususnya kepada calon siswa - siswi.

2. Merancang media komunikasi visual yang efektif untuk mempromosikan SMK Mandiri 2 Balaraja dengan tampilan video profile yang menarik

3. Mendapatkan manfaat setelah dibuatnya media video profile guna promosi dan informasi.

Manfaat Penelitian

Adapun manfaat penelitian ini sebagai berikut :

1. Dengan Media Komunikasi Visual dapat menyampaikan informasi yang lebih efektif, detail, terstuktur dan konsisten.

2. Terciptanya dari tiap-tiap media yang dirancang diharapkan dapat meningkatkan perolehan calon siswa-siswi baru dan dapat menunjukkan eksistensi sekolahan yang bersangkutan.

3. Menambah wawasan dan pengetahuan dalam hal perancangan media desain majalah guna promosi dan informasi serta bagaimana menggunakan aplikasi pendukungnya untuk nantinya bisa dijadikan pengalaman sebagai acuan yang mampu diterapkan pada dunia kerja.

Metodologi Penelitian

Untuk memperoleh dan melengkapi data–data yang diperlukan dalam penulisan laporan skripsi terkait dengan perancangan media desain promosi dan informasi ini, penulis menggunakan beberapa metode. Adapun metode yang penulis gunakan adalah sebagai berikut :

Analisa Permasalahan

Analisis permasalahan di dapatkan pada saat penulis melakukan pertemuan dengan Bpk. Muhamad Supni, S.Kom. sebagai stekholder melalui tanya jawab dan interview.‎

Pengumpulan Data

1. Metode Observasi

Observasi dilakukan pada SMK Mandiri 2 Balaraja yang terletak di Jl. Raya Kresek KM 0,5 Kec. Balaraja Kab. Tangerang Prov. Banten, untuk pengambilan data yang diperlukan untuk perancangan Media Promosi dan Informasi melalui pengamatan dan membuat pencatatan secara sistematik terhadap unsur unsur yang telah diteliti dengan tujuan secara langsung.

2. Metode Wawancara (Interview)

Wawancara adalah salah satu metode pengumpulan data dengan cara bertatap muka langsung dengan orang yang akan diwawancarai, memperoleh informasi dan gambaran mengenai media penunjang Promosi dengan jelas seperti apa yang diinginkan oleh SMK Mandiri 2 Balaraja.

3. Studi Pustaka

Studi pustaka adalah pengumpulan data–data berupa teori, mempelajari dan memahami buku–buku diktat. Penelitian yang digunakan untuk mendapatkan data yang akurat berdasarkan pada buku-buku, jurnal, dan media tertulis lain yang berkaitan dengan penulisan Laporan Skripsi konsentrasi Multimedia Audio Visual and Broadcasting (MAVIB), sebagai panduan secara teoritis.

4. Metode Sumber Data

Menurut sumbernya data dapat dibedakan menjadi dua bagian:

a. Data Internal yaitu data menggambarkan keadaan atau kejadian di dalam suatu instansi pendidikan SMK Mandiri 2 Balaraja agar mendapatkan beberapa keterangan atau data yang diperlukan untuk pembuatan laporan skripsi ini.

b. Data Eksternal yaitu data yang menggambarkan keadaan atau kegiatan diluar suatu instansi pendidikan SMK Mandiri 2 Balaraja.

5. Metode Analisa Perancangan

Perancangan media komunikasi visual sebagai penunjang media informasi dirancang berdasarkan analisa terhadap media yang telah digunakan pada media sebelumnya, selain dari itu juga terhadap analisa kebutuhan yang di ajukan kepada stakeholder, selanjutnya dirancang menggunakan aplikasi program komputer grafis. Media-media yang akan digunakan sebagai sarana penunjang informasi SMA Mandiri Balaraja dirancang dengan menggunakan aplikasi Adobe Photoshop CS6, Adobe Premier CS3, After Effek CS6.

6. Konsep Produksi Media (KPM).

Konsep Produksi Media (KPM) yang digunakan didalam penelitian Skripsi ini Menurut Nugroho (2014 : 106 – 110) adalah sebagai berikut :

1. Pre-Production merupakan proses penyiapan semua elemen yang terlibat dalam sebuah produksi (shooting) film/ video.

2. Production merupakan proses pelaksanaan produksi (shoting) yang mengacu pada persiapan yang dihasilkan dari proses Pre-Production.

3. Post Production merupakan akhir dari pengambilan gambar dan masuk kepenyelesaian akhir yaitu editing atau pengeditan gambar, penambahan title, animasi dan special effects, grafik, musik, sound effects, audio dubing dan output ke media video.


Sistematika Penulisan

Sistematika penulisan Laporan Skripsi ini terbagi menjadi beberapa bagian dengan disertakan sistematika penyampaiannya, sebagai berikut :

BAB I PENDAHULUAN

Bab ini membahas tentang Latar Belakang Penelitian, Rumusan Masalah, Ruang Lingkup Penelitian, Tujuan dan Manfaat Penelitian, Metodologi Penelitian dan terakhir Sistematika Penulisan yang memberikan gambaran tentang keterangan deskriptif dari setiap bab.

BAB II LANDASAN TEORI

Bab ini membahas tentang konsep dan teori dasar yang melandasi permasalahan penelitian dan menjadi acuan penulis sesuai dengan topik perancangan yang dibuat dalam penyusunan laporan skripsi. Yang meliputi Teori Umum, Teori Khusus, dan Literature Review.

BAB III IDENTIFIKASI MASALAH

Bab ini berisikan tentang Gambaran Umum Obyek Yang Diteliti, yang meliputi Sejarah Singkat, Visi dan Misi, Struktur Organisasi, Wewenang dan Tanggung Jawab, Product Information, Market Analisis, Potensial Market, Market Segmentation, Marketing Objective (Tujuan Pemasaran), Marketing Strategi (Strategi Pemasaran), Budget Produksi Media, Konfigurasi Perancangan, dan Elisitasi.

BAB IV KONSEP PRODUKSI MEDIA (KPM)

Bab ini menjelaskan tentang konsep produksi media berbasis video (KPM), yang di dalamnya terdapat pre production, production dan post production.

BAB V PENUTUP

Bab ini berisi tentang kesimpulan dan saran yang dapat diberikan dari hasil penelitian yang dilakukan.

DAFTAR PUSTAKA

Berisikan tentang referensi yang digunakan dalam penyusunan hasil laporan skripsi.

LAMPIRAN

Berisikan daftar dari keseluruhan lampiran – lampiran yang melengkapi laporan sebagai lampiran.

Contributors

Yuri alam mahbubi