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| − | <div style="font-size: 14pt;font-family: 'times new roman';text-align: center"><p style="line-height: 2">ABSTRAK</p></div> | + | <div style="font-size: 14pt;font-family: 'times new roman';text-align: center"><p style="line-height: 2">'''UNIVERSITAS RAHARJA'''</p></div> |
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| − | <div style="font-size: 12pt;font-family: 'times new roman';text-align: justify;"><p style="line-height: 1"> Desain promosi iklan dalam bisnis saat ini sangat diperlukan untuk memasarkan suatu barang atau jasa, seperti yang digunakan oleh Kedai Kopi Kanto. Kedai | + | |
| − | Kopi Kanto merupakan salah satu brand yang berada di bawah naungan PT.
| + | <div style="font-size: 14pt;font-family: 'times new roman';text-align: center"><p style="line-height: 2">'''LEMBAR PERSETUJUAN PENGUJI'''</p></div> |
| − | Virtus Magna Novus yang bergerak di bidang Food & Beverage sejak tahun 2015
| + | |
| − | yang beralamat di Penjaringan, Jakarta Utara dengan visi dan misi meningkatkan
| + | <br><div style="font-size: 16pt;font-family: 'times new roman';text-align: center;"> |
| − | bisnis UMKM di Indonesia. Di era pandemic COVID-19 yang ada pada saat ini,
| + | <p style="line-height: 1">'''DESAIN PROMOSI IKLAN DALAM BISNIS UMKM'''</P></div> |
| − | Kedai Kopi Kanto mengalami penurunan omset karena hanya melakukan promosi
| + | <div style="font-size: 16pt;font-family: 'times new roman';text-align: center;"> |
| − | melalui stand yang tersedia secara offline sehingga dirasa kurang menjangkau
| + | <p style="line-height: 1">'''PADA KEDAI KOPI KANTO JAKARTA'''</P></div> |
| − | masyarakat luasa. Tujuan dari penelitian ini yaitu dibuat untuk menaikkan omset
| + | |
| − | pada Kedai Kopi Kanto dengan melakukan promosi iklan secara online pada
| + | <div style="font-size: 12pt;font-family: 'times new roman';text-align: center"><p style="line-height: 1">Dibuat Oleh :</p></div> |
| − | berbagai platform sosial media yang diharapkan dapat menjangkau masyarakat
| + | |
| − | luas untuk membeli produk Kedai Kopi Kanto. Dalam penelitian ini dibuat
| + | {|table align="center" |
| − | dengan menggunakan metode analisa permasalahan, pengumpulan data, analisa
| + | |
| − | data, perancangan media dan konsep desain yang meliputi layout kasar, layout
| + | |- |
| − | komprehensif dan final artwork. Pembuatan promosi iklan ini dibuat dengan
| + | |
| − | aplikasi Adobe Photoshop dan Adobe Illustrator yang menghasilkan desain yang
| + | |<div style="font-size: 12pt;font-family: 'times new roman';text-align: left">NIM</div>||<div style="font-size: 12pt;font-family: 'times new roman';text-align: left">: 1721497730</div> |
| − | akan di-upload melalui sosial media Kedai Kopi Kanto untuk menunjang
| + | |
| − | promosinya sehingga masyarakat tertarik untuk membeli produk Kedai Kopi
| + | |- |
| − | Kanto dan menaikkan omset penjualan di bulan selanjutnya.
| + | |
| | + | |<div style="font-size: 12pt;font-family: 'times new roman';text-align: left">Nama</div>||<div style="font-size: 12pt;font-family: 'times new roman';text-align: left">: Devi Andrian</div> |
| | + | |
| | + | |} |
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| | + | <div style="font-size: 12pt;font-family: 'times new roman';text-align: center"> |
| | + | |
| | + | <p style="line-height: 1" style="text-align: center;">Telah disetujui untuk dipertahankan di hadapan Tim Penguji Ujian Komprehensif </p></div> |
| | + | |
| | + | <div style="font-size: 12pt;font-family: 'times new roman';text-align: center"> |
| | + | |
| | + | <p style="line-height: 1" style="text-align: center;">Komprehensif</p></div> |
| | + | |
| | + | <div style="font-size: 12pt;font-family: 'times new roman';text-align: center"><p style="line-height: 2">Fakultas Sains dan Teknologi |
| | </p></div> | | </p></div> |
| | | | |
| − | <div style="font-size: 12pt;font-family: 'times new roman';text-align: left"><p style="line-height: 2"> Kata Kunci : Desain, Iklan, UMKM </p></div> | + | <div style="font-size: 12pt;font-family: 'times new roman';text-align: center"><p style="line-height: 2"> Program Studi Teknik Informatika</p></div> |
| | + | |
| | + | <div style="font-size: 12pt;font-family: 'times new roman';text-align: center"><p style="line-height: 2">Konsentrasi Multimedia Audio Visual and Broadcasting</p></div> |
| | + | |
| | + | <div style="font-size: 12pt;font-family: 'times new roman';text-align: center"><p style="line-height: 2">TA. 2020/2021</p></div> |
| | + | |
| | + | <div style="font-size: 12pt;font-family: 'times new roman';text-align: center"><p style="line-height: 2">Disetujui Penguji:</p></div> |
| | + | |
| | + | <div style="font-size: 12pt;font-family: 'times new roman';text-align: left"> |
| | + | |
| | + | <p style="line-height: 1" style="text-align: right;">Tangerang, || || || || || || 2021</p></div> |
| | + | |
| | + | {|table align="center" |
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| | + | |- |
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| | + | | <div style="font-size: 12pt;font-family: 'times new roman';text-align: center">Ketua Penguji</div>|| |
| | + | |
| | + | ||<div style="font-size: 12pt;font-family: 'times new roman';text-align: center">Penguji I</div> || |
| | + | |
| | + | ||<div style="font-size: 12pt;font-family: 'times new roman';text-align: center">Penguji II</div> |
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| | + | | || || || || |
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| | + | |- |
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| | + | |- |
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| | + | |- |
| | + | |
| | + | | <div style="font-size: 12pt;font-family: 'times new roman';text-align: center"><u>( )</u></div>|| |
| | + | |
| | + | || <div style="font-size: 12pt;font-family: 'times new roman';text-align: center"><u>( )</u></div>|| |
| | + | |
| | + | ||<div style="font-size: 12pt;font-family: 'times new roman';text-align: center"><u>( )</u></div> |
| | + | |
| | + | |- |
| | + | |
| | + | | <div style="font-size: 12pt;font-family: 'times new roman';text-align: center">NID : </div> || ||<div style="font-size: 12pt;font-family: 'times new roman';text-align: center">NID : </div>|| |
| | + | |
| | + | || <div style="font-size: 12pt;font-family: 'times new roman';text-align: center">NID : </div> |
| | | | |
| − | <div style="font-size: 14pt;font-family: 'times new roman';text-align: center"><p style="line-height: 2">''ABSTRACT''</p></div>
| + | |} |
| | | | |
| − | <div style="font-size: 12pt;font-family: 'times new roman';text-align: justify;"><p style="line-height: 1">
| + | {{pagebreak}} |
| − | Promotional advertising design in today's business is very necessary to market an item or service, as used by the Kanto Coffee Shop. Kedai Kopi Kanto is one of the brands under the auspices of PT. Virtus Magna Novus, which has been engaged in Food & Beverage since 2015, having its address in Penjaringan, North Jakarta
| + | |
| − | with a vision and mission to improve MSME business in Indonesia. In the current
| + | |
| − | era of the COVID-19 pandemic, the Kanto Coffee Shop has experienced a decline
| + | |
| − | in turnover because it only carries out promotions through stands that are
| + | |
| − | available offline so that it is deemed less accessible to the wider community. The
| + | |
| − | purpose of this research is to increase turnover at the Kanto Coffee Shop by
| + | |
| − | promoting online advertisements on various social media platforms which are
| + | |
| − | expected to reach the wider community to buy Kanto Coffee Shop products. In this
| + | |
| − | study, it was made using problem analysis methods, data collection, data analysis,
| + | |
| − | media design and design concepts which include rough layouts, comprehensive
| + | |
| − | layouts and final artwork. This advertisement was made using Adobe Photoshop
| + | |
| − | and Adobe Illustrator applications which produce designs that will be uploaded
| + | |
| − | via Kedai Kopi Kanto's social media to promote its promotion so that people are
| + | |
| − | interested in buying Kedai Kopi Kanto products and increase sales turnover in the
| + | |
| − | following month.</p></div>
| + | |
| | | | |
| − | <div style="font-size: 12pt;font-family: 'times new roman';text-align: left"><p style="line-height: 2">''Keywords :Design, Advertising, UMKM''</p></div>
| |
| | {{pagebreak}}<hr/> | | {{pagebreak}}<hr/> |
| − | =<div style="font-family: 'times new roman'; text-align: center">'''DAFTAR PUSTAKA'''</div>=
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