TA1931426793
TRANSFORMASI VIDEO CREATIVE CONTENT MENGGUNAKAN TEKNIK ACTIVE TRACK SEBAGAI STRATEGI PENINGKATAN BISNIS DIGITAL
TUGAS AKHIR
Disusun Oleh :
NIM |
: 1931426793
|
NAMA |
: RAIHAN
|
PROGRAM STUDI SISTEM KOMPUTER
KONSENTRASI COMPUTER SYSTEM
TANGERANG
TA. 2023/2024
ABSTRAK
Pada era digital seperti saat ini, keberadaan video kreatif di media sosial dan platform digital sangatlah penting untuk meningkatkan bisnis online. Salah satu teknik yang dapat digunakan untuk meningkatkan kualitas video kreatif adalah teknik Active Track. Teknik ini memungkinkan pengguna untuk mengikuti gerakan objek secara otomatis dalam video.Tujuan dari penelitian ini adalah untuk menganalisis dan mengevaluasi penggunaan teknik Active Track dalam meningkatkan kualitas video kreatif sebagai strategi untuk meningkatkan bisnis digital. Penelitian ini dilakukan dengan cara melakukan studi literatur dan uji coba teknik Active Track pada video kreatif yang diunggah ke media sosial.Hasil dari penelitian ini menunjukkan bahwa teknik Active Track mampu meningkatkan kualitas video kreatif secara signifikan, terutama dalam hal kestabilan gambar dan ketepatan fokus objek. Selain itu, teknik ini juga mampu meningkatkan efisiensi produksi video, karena mengurangi waktu dan biaya yang diperlukan untuk pengeditan video.Berdasarkan hasil penelitian, dapat disimpulkan bahwa penggunaan teknik Active Track dapat menjadi strategi yang efektif dalam meningkatkan bisnis digital melalui penggunaan video kreatif. Dalam konteks ini, pengusaha dan pemasar online dapat memanfaatkan teknik ini untuk membuat konten video kreatif yang lebih menarik dan efektif dalam menarik minat konsumen.
Kata Kunci: Transformasi Video Creative Content, Active Track, Bisnis Digital
ABSTRACT
In the digital era like today, the existence of creative videos on social media and digital platforms is very important to increase online business. One technique that can be used to improve the quality of creative videos is the Active Track technique. This technique allows the user to follow the movement of objects automatically in the video.The purpose of this research is to analyze and evaluate the use of Active Track techniques in improving the quality of creative videos as a strategy to improve digital business. This research was conducted by conducting literature studies and testing the Active Track technique on creative videos uploaded to social media.The results of this study indicate that the Active Track technique can significantly improve the quality of creative videos, especially in terms of image stability and object focus accuracy. In addition, this technique is also able to increase the efficiency of video production, because it reduces the time and cost required for video editing.Based on the research results, it can be concluded that the use of Active Track techniques can be an effective strategy in improving digital business through the use of creative videos. In this context, online entrepreneurs and marketers can take advantage of this technique to create creative video content that is more interesting and effective in attracting consumer interest.
Keywords : Transformation of Video Creative Content, Active Track, Digital Business
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