KP1822498599

ANALISA TRANSFORMASI KONTEN DIGITAL

MENGGUNAKAN STARTUP BOOKLET

PADA PERGURUAN TINGGI

LAPORAN KULIAH KERJA PRAKTEK

Disusun Oleh:

NIM :1822498599

NAMA :ALFIN YOGA PRATAMA

FAKULTAS SAINS DAN TEKNOLOGI

PROGRAM STUDI TEKNIK INFORMATIKA

PROGRAM STUDI TEKNIK INFORMATIKA

UNIVERSITAS RAHARJA

TANGERANG

TA.2021/2022

ABSTRAKSI

Digital content untuk promosi di Perguruan Tinggi khususnya di Universitas Raharja sudah mulai bertransformasi dari media konvensional menjadi media yang lebih interaktif, Startup Booklet menjadi salah satu media promosi baru dan juga interaktif karena dapat memberikan visualisasi dari apa yang ingin disampaikan dengan jelas dan dikemas dengan tampilan yang menarik, Starlet sendiri adalah booklet yang dibuat untuk menggambarkan sebuah project Startup dan menjadi media penyampai informasi ke khalayak umum mengenai project yang sedang dirancang atau di kembangkan pada sebuah Startup, sebelum adanya Starlet media promosi yang digunakan adalah Poster dan Flyer yang di share ke berbagai sosial media walaupun Starlet dan Poster/Flyer sama-sama berisi informasi nyatanya informasi yang dimuat tidak detail dan tidak memiliki tampilan yang menarik seperti Starlet, tujuan penelitian ini adalah untuk menerapkan Starlet sebagai media promosi Prodi Bisnis Digital. Metode yang digunakan dalam penelitian ini adalah metode Prototype.Hasil perancangan ini berupa booklet berukuran A4 dan menampilkan segala informasi mengenai Bisnis Digital. Sehingga dapat disimpulkan

penelitian ini mendukung promosi Prodi Bisnis Digital.

Kata Kunci: [Startup Booklet, Digital Content, Starlet.]

ABSTRACT

Digital content for promotion in universities, especially at Raharja University, has begun to transform from conventional media to more interactive media, Startup Booklet is one of the new and interactive promotional media that can provide visualization of what you want to convey clearly and packaged in an attractive appearance, Starlet itself is a booklet created to describe a Startup project and media for conveying information to the general public about a project that is being designed or developed at a Startup, prior to the existence of Starlet the promotional media used were Posters and Flyers which were shared to various social media even though Starlet and Posters/Flyers both contain information, in fact the information contained is not detailed and does not have an attractive appearance like Starlet, the purpose of this research is to apply Starlet as a promotional medium for the Digital Business Study Program. The method used in this research is the Prototype method. The results of this design are in the form of an A4 sized booklet and display all information about Digital Business. So it can be said that this research supports the promotion of the Digital Business Study Program..

Keywords : [Startup Booklet, Digital Content, Starlet.]

DAFTAR PUSTAKA

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Contributors

Alfin Yoga Pratama