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Revisi terkini pada 4 Juli 2023 07.47


TRANSFORMASI VIDEO CREATIVE CONTENT MENGGUNAKAN TEKNIK ACTIVE TRACK SEBAGAI STRATEGI PENINGKATAN BISNIS DIGITAL


TUGAS AKHIR





Disusun Oleh :


NIM
: 1931426793
NAMA


PROGRAM STUDI SISTEM KOMPUTER

KONSENTRASI COMPUTER SYSTEM

TANGERANG

TA. 2023/2024



ABSTRAK

Pada era digital seperti saat ini, keberadaan video kreatif di media sosial dan platform digital sangatlah penting untuk meningkatkan bisnis online. Salah satu teknik yang dapat digunakan untuk meningkatkan kualitas video kreatif adalah teknik Active Track. Teknik ini memungkinkan pengguna untuk mengikuti gerakan objek secara otomatis dalam video.Tujuan dari penelitian ini adalah untuk menganalisis dan mengevaluasi penggunaan teknik Active Track dalam meningkatkan kualitas video kreatif sebagai strategi untuk meningkatkan bisnis digital. Penelitian ini dilakukan dengan cara melakukan studi literatur dan uji coba teknik Active Track pada video kreatif yang diunggah ke media sosial.Hasil dari penelitian ini menunjukkan bahwa teknik Active Track mampu meningkatkan kualitas video kreatif secara signifikan, terutama dalam hal kestabilan gambar dan ketepatan fokus objek. Selain itu, teknik ini juga mampu meningkatkan efisiensi produksi video, karena mengurangi waktu dan biaya yang diperlukan untuk pengeditan video.Berdasarkan hasil penelitian, dapat disimpulkan bahwa penggunaan teknik Active Track dapat menjadi strategi yang efektif dalam meningkatkan bisnis digital melalui penggunaan video kreatif. Dalam konteks ini, pengusaha dan pemasar online dapat memanfaatkan teknik ini untuk membuat konten video kreatif yang lebih menarik dan efektif dalam menarik minat konsumen.


Kata Kunci: Transformasi Video Creative Content, Active Track, Bisnis Digital


ABSTRACT

In the digital era like today, the existence of creative videos on social media and digital platforms is very important to increase online business. One technique that can be used to improve the quality of creative videos is the Active Track technique. This technique allows the user to follow the movement of objects automatically in the video.The purpose of this research is to analyze and evaluate the use of Active Track techniques in improving the quality of creative videos as a strategy to improve digital business. This research was conducted by conducting literature studies and testing the Active Track technique on creative videos uploaded to social media.The results of this study indicate that the Active Track technique can significantly improve the quality of creative videos, especially in terms of image stability and object focus accuracy. In addition, this technique is also able to increase the efficiency of video production, because it reduces the time and cost required for video editing.Based on the research results, it can be concluded that the use of Active Track techniques can be an effective strategy in improving digital business through the use of creative videos. In this context, online entrepreneurs and marketers can take advantage of this technique to create creative video content that is more interesting and effective in attracting consumer interest.

Keywords : Transformation of Video Creative Content, Active Track, Digital Business


DAFTAR PUSTAKA

[1] Rahardja, U., Aini, Q., Manongga, D., Sembiring, I., & Girinzio, I. D. (2023). Implementation of Tensor Flow in Air Quality Monitoring Based on Artificial Intelligence. International Journal of Artificial Intelligence Research, 6(1).

[2] Zulkarnain, W., & Andini, S. (2020). Inkubator Bisnis Modern Berbasis I-Learning Untuk Menciptakan Kreativitas Startup di Indonesia. ADI Pengabdian Kepada Masyarakat, 1(1), 77-86.

[3] Satriani, S. (2019). Strategi Promosi Produk Online Video Marketing Di Kota Parepare (Analisis Ekonomi Islam) (Doctoral dissertation, IAIN Parepare).

[4] Shino, Y., Kenta, H., & Mertayasa, I. K. (2022). Media promotional for art in tangerang city with audio visual adobe creative. Aptisi Transactions on Technopreneurship (ATT), 4(2), 192-204.

[5] Martono, M., Triyono, T., & Septiani, R. A. (2018). Pembuatan Video Profil Sekolah Menengah Atas Negeri 7 Kota Tangerang Selatan Berbasis Audio Visual Sebagai Media Informasi dan Promosi. Technomedia Journal, 3(1 Agustus), 110-120.

[6] Rahardja, U., Lutfiani, N., & Amelia, S. (2019). Creative Content Marketing In Scientific Publication Management In Industrial Era 4.0. Aptisi Transactions on Management (ATM), 3(2), 168-177.

[7] Anwar, M. R., Hardini, M., & Anggraeni, M. (2021). Review of responsive design concept based on framework materialize on the website. ADI Journal on Recent Innovation, 3(1), 59-66.

[8] Wardhani, M. I., & Prasetyo, M. A. W. (2022). Penggunaan Action Script pada Video Profil Desa Kedunggede. Technomedia Journal, 7(2 October), 136-147. [9] Hariguna, T., & Wahyuningsih, T. (2020). Perancangan Ajri Learning Journal Center Menggunakan Tools Invision Untuk Mewujudkan Creative Innovation Soft Skill. ADI Bisnis Digit. Interdisiplin J, 1(1), 1-9.

[10] Handayani, I., Setiadi, A., & Ramadani, R. (2019). Video Company Profile LIVE Kota Tangerang Dengan Teknik Editing Menggunakan Adobe Premier Pro. Technomedia Journal, 3(2 Februari), 133-145.

[11] Febriyanto, E., Hidayat, W., & Saputra, R. A. (2018). Pembuatan Video Bumper Logo 3D Animasi Almados Buana Utama Dengan Adobe After Effect. Technomedia Journal, 3(1 Agustus), 31-43.

[12] Sutisna, F., Apriliasari, D., Soleman, M. D., Fazri, M. F., Andayani, D., & Aini, Q. (2022, November). Integrating Blockchain for Renewable Energy in Digital Business Era. In 2022 IEEE Creative Communication and Innovative Technology (ICCIT) (pp. 1-9). IEEE.

[13] Honesti, L., Aini, Q., Setiawan, M. I., Santoso, N. P. L., & Prihastiwi, W. Y. (2022). Smart contract-based gamification scheme for college in higher education. APTISI Transactions on Management (ATM), 6(2), 102-111.

[14] Andriyan, W., & Anesti, V. (2020). Visual audio communication design on the role of information technology on student life style of universitas raharja. ADI J. Recent Innov, 2(1), 15-24.

[15] Supriyono, I. A., Sediyono, E., Setyawan, I., Managas, D. J., Kristiadi, D. P., Santoso, N. A., & Nurhaeni, T. (2022, November). Implementation Public Address System Design Based on Audio Over Ethernet (AoE). In 2022 IEEE Creative Communication and Innovative Technology (ICCIT) (pp. 1-5). IEEE.

[16] Lutfiani, N., Aini, Q., Rahardja, U., Septiani, N., & Gunawan, I. K. (2023). Desain Aplikasi Software as a Service sebagai Layanan Perbelanjaan Online. ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia, 9(02), 181-194.

[17] Kurniali, S. (2011). Peran Media Sosial di Internet pada Penerapan Proses Knowledge Management. ComTech: Computer, Mathematics and Engineering Applications, 2(1), 167-174.

[18] Wardani, P. S., & Sanica, I. G. (2020). Strategy to raise brand awareness using sosial media to the milenials. Jurnal Bisnis Terapan, 4(2), 171-182.

[19] Fahira, T., Februadi, A. C., & Amalia, F. A. (2021, September). Proyek perancangan konten video TikTok sebagai upaya meningkatkan kesadaran merek Vendorin Indonesia. In Prosiding Industrial Research Workshop and National Seminar (Vol. 12, pp. 1115-1120).

[20] Rahardja, U., & Lutfiani, N. (2020, March). The Strategy of Improving Project Management Using Indicator Measurement Factor Analysis (IMF) Method. In Journal of Physics: Conference Series (Vol. 1477, No. 3, p. 032023). IOP Publishing.

[21] Hendrawan, I. G. Y., Puspitawati, N. M. D., Suarjana, I. W., & Nata, I. G. A. D. (2021). PEMANFAATAN VIDEO REPORTASE BERBENTUK KONTEN MEDIA SOSIAL UNTUK MENINGKATKAN AWARENESS KONSUMEN UMKM KULINER DI DENPASAR. In PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT FAKULTAS BAHASA ASING UNIVERSITAS MAHASARASWATI DENPASAR (SENADIBA) 2021 (Vol. 1, No. 1, pp. 25-34).

[22] Affandi, N. M. (2020). Pembuatan Video Profil Menggunakan Teknik Motion Tracking sebagai media informasi (Studi Kasus: Purbalingga Great Corolla Comunity).

[23] Putri, N. I., Herdiana, Y., Munawar, Z., & Komalasari, R. (2021). Teknologi pendidikan dan transformasi digital di masa pandemi covid-19. Jurnal ICT: Information Communication & Technology, 20(1), 53-57.

[24] Nurhaeni, T., Nirmalasari, L., Faturahman, A., & Avionita, S. (2021). Transformation framework design on digital copyright entities using blockchain technology. Blockchain Frontier Technology, 1(01), 35-43.

[25] Rahardja, U., Aini, Q., Apriani, D., & Khoirunisa, A. (2019). Optimalisasi Informasi Manajemen Laporan Assignment Pada Website Berbasis Content Management System. Technomedia Journal, 3(2 Februari), 213-223.

Contributors

Admin, Raihan Junior

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