SI1822498599
PENINGKATAN STARTUP INDONESIA MELALUI PROGRAM AMBASSADOR RAHARJA MENGGUNAKAN STRATEGI DIGITAL MARKETING
SKRIPSI
Disusun Oleh :
NIM |
: 1822498599
|
NAMA |
PROGRAM STUDI TEKNIK INFORMATIKA
KONSENTRASI SOFTWARE ENGINEERING
TANGERANG
TA. 2022/2023
ABSTRAK
Di era industri 4.0 Indonesia menjadi salah satu negara yang melahirkan Startup yang lumayan banyak tercatat Indonesia merupakan salah satu dari 10 negara dengan jumlah perusahaan rintisan (startup) terbanyak di dunia pada 2022, menurut laporan Startup Ranking, ada 2.346 startup di Indonesia, namun selama masa pandemi COVID-19 banyak Startup di Indonesia yang gulung tikar dan juga banyak startup dari luar negeri yang melakukan penutupan layanan mereka di indonesia, maka dari itu perlu ada nya peran Universitas Raharja untuk membantu menstabilkan economy digital Pasca Pandemi melalui prodi Bisnis Digital untuk menciptakan Startup-Startup baru yang memiliki perpaduan Kearifan Lokal di seluruh Indonesia melalui Program Ambassador Raharja. Ambassador Raharja Sendiri merupakan Program yang dinaungi oleh inkubasi Bisnis Alphabet Incubator secara langsung guna mementoring talenta talenta berbakat untuk menyebarluaskan AI Center di seluruh Indonesia dan Melatih mereka menjadi Seorang Startupreneur Multiproduct. metode yang digunakan dalam mempromosikan program Ambassador Raharja ini dengan menggunakan metode Digital Marketing dimana penulis melakukan promosi menggunakan media digital berupa sosial media dan website resmi Bisnis Digital.
Kata Kunci: Startup, Ambassador Raharja, Digital Marketing.
ABSTRACT
In the industrial era 4.0, Indonesia became one of the countries that gave birth to a fairly large number of startups. Due to the COVID-19 pandemic, many startups in Indonesia have gone out of business and also many startups from abroad are closing their services in Indonesia, therefore it is necessary for the role of Raharja University to help stabilize the post-pandemic digital economy through the Digital Business study program to create startups. A new startup that has a blend of Local Wisdom throughout Indonesia through the Raharja Ambassador Program. Ambassador Raharja itself is a program that is shaded by the Alphabet Incubator Business incubation directly to mentor talented talents to spread AI Centers throughout Indonesia and train them to become a Multiproduct Startupreneur. The method used in promoting the Ambassador Raharja program is by using the Digital Marketing method where the author promotes using digital media in the form of social media and the official website of Digital Business.
Keywords : Startup, Ambassador Raharja, Digital Marketing.
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