SI1521489556: Perbedaan revisi
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<div style="font-size: 14pt;font-family: 'times new roman';text-align: center"><p style="line-height: 2"><b>ABSTRACTION</b></p></div> | <div style="font-size: 14pt;font-family: 'times new roman';text-align: center"><p style="line-height: 2"><b>ABSTRACTION</b></p></div> | ||
| − | <div style="font-size: 12pt;font-family: 'times new roman';text-align: justify"><p style="line-height: 1">''The purpose of the research that resulted in the design of media as an alternative to delivering messages and attractiveness was to attract public sympathy, especially in increasing the acquisition of prospective students for each year. The research method used in this study is to use the SWOT analysis method, namely by looking for shortcomings of the media that were previously used, proposing the strengths and strengths of the proposed media forms, so as to get the opportunity to propose various good media design alternatives. Quality in the delivery of | + | <div style="font-size: 12pt;font-family: 'times new roman';text-align: justify"><p style="line-height: 1">''The purpose of the research that resulted in the design of media as an alternative to delivering messages and attractiveness was to attract public sympathy, especially in increasing the acquisition of prospective students for each year. The research method used in this study is to use the SWOT analysis method, namely by looking for shortcomings of the media that were previously used, proposing the strengths and strengths of the proposed media forms, so as to get the opportunity to propose various good media design alternatives. Quality in the delivery of promotional messages used Design Concepts there are stages of Media Planning there are Media Objectives, Media Strategies and Media Programs. At the Message Planning stage there are Message Goals, and Message Strategies. Visual Planning includes Visual Objectives, Visual Strategies and Visualization Processes. The benefits of this research as a means to improve promotion programs to get an increase in prospective students who in previous years for the Tigaraksa region of Kabupaten Tangerang each year get approximately 100 people and lately this year has experienced a decline in getting students, for this puprose the media was designed if it has been implemented and eefective, the expectation for the next year will be a 25% increase if there are more favorable factors which are a succes of the promotion program in marketing.'' </p></div> |
| − | promotional messages used Design Concepts there are stages of Media Planning there are Media Objectives, Media Strategies and Media Programs. At the Message Planning stage there are Message Goals, and Message Strategies. Visual Planning includes Visual Objectives, Visual Strategies and Visualization Processes. The benefits of this research as a means to improve promotion programs to get an increase in prospective students who in previous years for the Tigaraksa region of Kabupaten Tangerang each year get approximately 100 people and lately this year has experienced a decline in getting students, for this puprose the media was designed if it has been implemented and eefective, the expectation for the next year will be a 25% increase if there are more favorable factors which are a succes of the promotion program in marketing.'' </p></div> | + | |
<div style="font-size: 12pt;font-family: 'times new roman';text-align: justify"><p style="line-height: 1">''Keywords: Media Increase Promotion''</p></div> | <div style="font-size: 12pt;font-family: 'times new roman';text-align: justify"><p style="line-height: 1">''Keywords: Media Increase Promotion''</p></div> | ||
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Revisi per 16 Agustus 2019 04.19
PERANCANGAN MEDIA KOMUNIKASI VISUAL
SEBAGAI SARANA PENUNJANG PROMOSI
SMK PUSTEK MITRA TIGARAKSA
KABUPATEN TANGERANG
Disusun Oleh:
NIM |
: 1521489556
|
NAMA |
FAKULTAS SAINS DAN TEKNOLOGI
PROGRAM STUDI TEKNIK INFORMATIKA
KONSENTRASI MULTIMEDIA AUDIO VISUAL AND BROADCASTING
2019/2020
UNIVERSITAS RAHARJA
LEMBAR PENGESAHAN SKRIPSI
PERANCANGAN MEDIA KOMUNIKASI VISUAL SEBAGAI SARANA
PENUNJANG PROMOSI SMK PUSTEK MITRA TIGARAKSA
KABUPATEN TANGERANG
Disusun Oleh:
NIM |
: 1521489556
|
Nama |
|
Fakultas |
: Sains dan Teknologi
|
Program Pendidikan |
: Strata 1
|
Program Studi |
: Teknik Informatika
|
Konsentrasi |
: Multimedia Audio Visual and Broadcasting
|
Disahkan Oleh:
Tangerang, Juli 2019
| Rektor |
Ketua Program Studi
| ||||
| Universitas Raharja |
Program Studi Teknik Informatika
| ||||
| (Ruli Supriati, S.Kom, M.T.I)
| |||||
| NIP : 00594 |
NIP : 08166
|
UNIVERSITAS RAHARJA
LEMBAR PERSETUJUAN PEMBIMBING
PERANCANGAN MEDIA KOMUNIKASI VISUAL SEBAGAI SARANA
PENUNJANG PROMOSI SMK PUSTEK MITRA TIGARAKSA
KABUPATEN TANGERANG
Dibuat Oleh:
NIM |
: 1521489556
|
Nama |
Telah disetujui untuk dipertahankan dihadapan Tim Penguji Ujian Komprehensif
Fakultas Sains dan Teknologi
Program Studi Teknik Informatika
Konsentrasi Multimedia Audio Visual and Broadcasting
Disetujui Oleh:
Tangerang, Juli 2019
| Pembimbing I |
Pembimbing II
| ||
| (Drs. Sugeng Widada, M.Si) |
(Adi Kusuma Widya Tama, S.Kom.)
| ||
| NID: 06098 |
NID: 15006
|
UNIVERSITAS RAHARJA
LEMBAR PERSETUJUAN DEWAN PENGUJI
PERANCANGAN MEDIA KOMUNIKASI VISUAL SEBAGAI SARANA
PENUNJANG PROMOSI SMK PUSTEK MITRA TIGARAKSA
KABUPATEN TANGERANG
Dibuat Oleh:
NIM |
: 1521489556
|
Nama |
Telah disetujui untuk dipertahankan di hadapan Tim Penguji Ujian Komprehensif
Fakultas Sains dan Teknologi
Program Studi Teknik Informatika
Konsentrasi Multimedia Audio Visual and Broadcasting
TA. 2019/2020
Disetujui Penguji:
Tangerang, Juli 2019
| Ketua Penguji |
Penguji I |
Penguji II
| ||
| (_______________) |
(_______________) |
(_______________)
| ||
| NID: |
NID: |
NID:
|
UNIVERSITAS RAHARJA
LEMBAR KEASLIAN SKRIPSI
PERANCANGAN MEDIA KOMUNIKASI VISUAL
SEBAGAI SARANA PENUNJANG PROMOSI SMK PUSTEK MITRA TIGARAKSA
KABUPATEN TANGERANG
Disusun Oleh:
NIM |
: 1521489556
|
Nama |
|
Fakultas |
: Sains dan Teknologi
|
Program Pendidikan |
: Strata 1
|
Program Studi |
: Teknik Informatika
|
Konsentrasi |
: Multimedia Audio Visual and Broadcasting
|
Menyatakan bahwa Skripsi ini merupakan karya tulis saya sendiri dan bukan merupakan tiruan, salinan, atau duplikat dari Skripsi yang telah dipergunakan untuk mendapatkan gelar Sarjana baik di lingkungan Universitas Raharja maupun di Universitas lain, serta belum pernah dipublikasikan.
Pernyataan ini dibuat dengan penuh kesadaran dan rasa tanggung jawab, serta bersedia menerima sanksi jika pernyataan di atas tidak benar.
Tangerang, Juli 2019
NIM: 1521489556
|
)*Tandatangan dibubuhi materai 6.000;
ABSTRAKSI
Tujuan penelitian yang menghasilkan rancangan media-media sebagai alternatif penyampaian pesan dan daya tarik adalah untuk menarik simpati masyarakat terutama dalam meningkatkan perolehan calon siswa untuk tiap-tiap tahunnya. Metode penelitian yang digunakan dalam penelitian ini adalah dengan menggunakan metode Analisa SWOT, yaitu dengan mencari kekurangan-kekurangan terhadap media yang diusulkan, sehingga mendapatkan peluang untuk mengusulkan berbagai alternatif rancangan media sebagai usulan penelitian. Adapun untuk menghasilkan rancangan media yang baik dan berkualitas dalam penyampaian pesan promosi dipergunakan Konsep Desain terdapat tahapan Perencanaan Pesan terdapat Tujuan Pesan dan Strategi Pesan. Perencanaan Visual terdapat Tujuan Visual, Strategi Visual dan Proses Visualisasi. Manfaat dari penelitian ini sebagai sarana untuk meningkatkan program promosi untuk mendapatkan peningkatan calon siswa yang tahun-tahun sebelumnya untuk wilayah Tigaraksa Kabupaten Tangerang setiap tahunnya mendapatkan kurang lebih 100 orang dan akhir-akhir ditahun ini sudah mengalami kemerosotan mendapatkan siswa, untuk itu dengan dirancangnya media ini jika telah terimplementasi dan efektif harapannya ditahun depan mendapat peningkatan 25% jika terdapat faktor yang lebih menguntungkan merupakan suatu keberhasilan promosi pada pemasaran.
Kata Kunci: Media Peningkatan Promosi
ABSTRACTION
The purpose of the research that resulted in the design of media as an alternative to delivering messages and attractiveness was to attract public sympathy, especially in increasing the acquisition of prospective students for each year. The research method used in this study is to use the SWOT analysis method, namely by looking for shortcomings of the media that were previously used, proposing the strengths and strengths of the proposed media forms, so as to get the opportunity to propose various good media design alternatives. Quality in the delivery of promotional messages used Design Concepts there are stages of Media Planning there are Media Objectives, Media Strategies and Media Programs. At the Message Planning stage there are Message Goals, and Message Strategies. Visual Planning includes Visual Objectives, Visual Strategies and Visualization Processes. The benefits of this research as a means to improve promotion programs to get an increase in prospective students who in previous years for the Tigaraksa region of Kabupaten Tangerang each year get approximately 100 people and lately this year has experienced a decline in getting students, for this puprose the media was designed if it has been implemented and eefective, the expectation for the next year will be a 25% increase if there are more favorable factors which are a succes of the promotion program in marketing.
Keywords: Media Increase Promotion
